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  1. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    I agree 100% that fastest does not always mean better, and is usually the opposite. You rush to be first and don't read the lead properly and completely ignore the customers wants that were spelled out in the lead. If you do the proper BDC 101 steps to go through the lead before your response...
  2. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    I just cancelled Mazda Third Party leads, saved almost $2000 per month, and lost absolutely nothing. I've cancelled Autotrader, Cars.com, Cargurus, Truecar, and more, and only re-signed when I could get a bill that made sense with the ROI. If the ROI works, they stay, if it doesn't, they go. The...
  3. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    But not an incorrect one. I think you will find that as you settle in to that mode, managers being involved and the proper procedures being followed, it will become easier to maintain a distance between you and #2. From experience, I know this and have created the scenario several times, as...
  4. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    I've always worked the philosophy that I will underpay for average but overpay for excellence. So what if I pay $500, or even $1000, more per month if I have a legit superstar crushing it and making more deals per lead than an average player?
  5. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    The gift card/bad credit issue is strictly training, and setting up a system where poor results are rewarded. That being said, if that CDJR dealer, or any other store, has the wherewithal to do the training, maintain the follow-up, and have strong solid processes, it's a huge thing because it...
  6. Baron Ringler

    For a Project - The Biggest Areas For Training

    You don't want to spend $10,000 a week for a Trainer to come in and teach your BDC the things they should already know, the online manufacturer courses are for kindergartners and offer no help at all, and in-store training is spotty at best. Most times, all you really have the...
  7. Baron Ringler

    To fence the lot or not to fence the lot. That is the question.

    If it's good enough for The capital Building, it's good enough for us. Seriously though, I've heard too many stories about missing catalytic converters, vehicles up on blocks, and other similar issues, to recommend leaving your inventory wide open to the world.
  8. Baron Ringler

    Floor traffic sales ratio question....

    It's a differentiation between 'soft' and 'hard' appointments. Reps usually don't put in the soft ones because next thing you know a manager is hammering them because the customer didn't show up. Personally, I like having the soft ones logged, so I know what the communications are. But the...
  9. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    When there is a rift between the floor and BDC it's because they are being given different messages and are not being put on the same page. There is lack of productive communication, without set rules and guidelines. Once you have those, when someone oversteps them, you act appropriately...
  10. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    The reason BDC's exist in the first place is that the floor lost the ability to work calls correctly, handle incoming correspondence, and were generally allowed to run while by weak sales managers. If you skip the BDC, you need to be ready to hold to your guns that you won't hire salespeople...
  11. Baron Ringler

    Snozzberries

    Well, until this spreads as to what the name actually is there then blissful ignorance rules. I just knew it because I was an English teacher for a bit and I am very familiar with Dahl (he's a favorite). I am 99.9% certain that I am the only one who caught this, but it will trickle down soon...
  12. Baron Ringler

    Snozzberries

    It's not often that you get a chance to tell a laugh-out-loud tale about a manufacturer screw-up, but here goes. It's auto related so I feel safe sharing it here even if it is adult in nature, although if you have delicate sensibilities you may want to skip this. Anyways, in my opinion, the...
  13. Baron Ringler

    Have BDC's Outgrown the Dealership?

    I worked with Detroit Trading many many years ago, and there is nothing special about them. I'm amazed they are even still around, and wasn't aware that they still existed until I saw this post. They are a relic of the past and not suited to today's automotive landscape, even before Covid...
  14. Baron Ringler

    Have BDC's Outgrown the Dealership?

    There is something very problematic I see with this thread that was touched on very briefly with the "old school Internet " comment, but not explored deeply. The days of the car salesperson are finished, and have been for several years now. The people being hired in to the retail side are not...
  15. Baron Ringler

    Who is kicking ass again? (after COVID)

    Everyone I know who was able to weather the storm, even thrive, the attitudes were all the same: how can I make this work compared to why I can't. The turtles who pulled their heads in missed a golden opportunity to provide great service, sell cars, and expand control of the market, as cynical...
  16. Baron Ringler

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    You have to split items in a lot of ways. Track and have goals for the different sources. To think that manufacturer third party leads will close like your website leads doesn't allow you to focus on the performance of each source. Set a goal and standard for each source then measure ROI, close...
  17. Baron Ringler

    CarGurus Stealing Leads?

    It's not exactly the badging that is problematic but the optional form submission widget that can be attached to the badge. If a customer doesn't use such a form to make a submission there is not a possibility for Cargurus to get the information. As we have never allowed third-party submission...
  18. Baron Ringler

    USAA ends partnership with TrueCar

    I've heard from a couple people that the reason behind the cancellation was that USAA customers had been reporting very poor experiences at the dealership for quite some time and that it wasn't changing. Anyone have an idea for the next step for USAA? We had already cancelled Truecar months...
  19. Baron Ringler

    Expected Call Volumes

    I need as many responses as possible for this. I know of a BDC where the Reps work leads, make calls, and hand off customers to the sales floor when they come in. Each Rep has about 20-25 more e-lead opportunities per month compared to the "Best Practices" that are recommended by just about...
  20. Baron Ringler

    Your presence is your leverage

    Sorry, Jeff. At one time "Your presence is your leverage" was effective. But now it's just a cliche. I stopped using it about 10 years ago after a customer flat out told me, and I quote, "You've got it wrong. My LACK of presence is my leverage." And he was right. If I'm a customer, and I contact...