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  1. georgenenni

    3rd Party Listings

    I am mostly a defender of third-party classified sites, as they can be an efficient channel to drive vehicle views, website traffic and true conversions. Since attribution to sold vehicles is typically challenging for dealers, we focus on keeping cost per VDP under $.50, and cost per true...
  2. georgenenni

    Lead wall on your website

    Right on, makes harvesting their customer list fairly straightforward :)
  3. georgenenni

    Lead wall on your website

    Ed, A new dealer-customer is using the "For The People" campaign, I had never heard of this program/vendor, found this thread on search. If anyone else has information, please share. The strangest part for me is, while they seem to run radio and other campaigns to drive traffic to the vanity...
  4. georgenenni

    Google My Business adds inventory

    Michael, some cool concepts, I love merch tricks that improve these rates. Would love to know more. We track VDP/SRP rates for a few hundred dealers across all the major 3rd parties. Can you post some of your before/after rates for Autotrader, Cars.com, CarGurus and Carfax? Thank you!
  5. georgenenni

    GMB now including listings

    So far click volume on GMB inventory is very low, as expecited as Google Posts and Products get very few clicks as a percentage of total views. It is automatically-tagged by Google, so easily tracked.
  6. georgenenni

    Bot traffic from Chevrolet LMA campaigns

    We have recently discovered the source of a large percentage of Direct Channel (untagged) traffic for Ohio-based Chevrolet dealers, after noticing a similar pattern in the traffic landing pages. When we inspected the direct traffic, we noticed a large percentage had "lma" in the URL, along with...
  7. georgenenni

    Are you hearing of Ford's new CPO program, certifying non-Ford vehicles?

    Hey Dan, yes there is a backend to get the reporting. For Autotrader customers, the reporting is built into their backend. For dealers that do not use Autotrader, they can call 866-530-2308. It is a dedicated line for Ford Blue Advantagedealers. The dealer should identify themselves as a Ford...
  8. georgenenni

    Cars.com CARS Appoints Jenell Ross to Board of Directors

    Well-deserved, Jenell is an amazing leader and huge supporter of her community.
  9. georgenenni

    Are you hearing of Ford's new CPO program, certifying non-Ford vehicles?

    @craigh it looks like they are tweaking the robots.txt file: User-agent: Vast_Bot User-agent: YandexBot Disallow: / User-agent: Tag Inspector Spider Allow: / User-agent: * Sitemap: https://www.fordblueadvantage.com/sitemap.xml
  10. georgenenni

    Are you hearing of Ford's new CPO program, certifying non-Ford vehicles?

    Ford dealers, are you seeing much referral traffic from the new Ford Blue Advantage website? So far, we're only seeing small amounts of referral traffic from the FBA website to Ford dealer websites. The new site is hosted by Autotrader.com, utilizing their strong website display and reporting...
  11. georgenenni

    Cargurus, Autotrader, Cars.com, and CarFax - How much effort?

    Good thread, been immersing back into inventory mgt for a few large customers. Deficiencies I still find: 1. Image sizes are not optimized or maximized. In some cases high res photos are excessively dumbed down, or massive files are used for thumbnails, killing SRP and homepage load times. 2...
  12. georgenenni

    Thumbnail, toenail, supersize photos (under the hood)

    Great feedback, thanks @craigh ! Do you know how Dealer Inspire handles? Best I can tell, they only want one image size to work for all applications.
  13. georgenenni

    Thumbnail, toenail, supersize photos (under the hood)

    I'm being told that Homenet will only allow one image resolution per photo, so thumbnails and full size VDP pics will have the same underlying file (making SRPs weigh over 10 megabytes on a Dealer Inspire site). Ideally you would have a 320 x 240 for the SRP thumbnail, and a much higher...
  14. georgenenni

    Thumbnail, toenail, supersize photos (under the hood)

    This question may feel too techie, but we see dealer website speed issues when the search results page (SRP) thumbnail/toenail images are larger than they need to be. We've got a dealer who uses a Homenet reseller for taking pictures, but they only upload a single 1024 x 768 image, so Dealer...
  15. georgenenni

    Inventory Management tool to replace V-auto

    @ChrisR they are writing some of them now, but would probably welcome automation.
  16. georgenenni

    Inventory Management tool to replace V-auto

    Picking up this thread to get some latest thoughts, taking a dealer group through evaluation process for inventory merchandising/management decision. I've been out of this business for nearly 4 years, so want to help them evaluate the best solutions. Their primary goal is to evaluate...
  17. georgenenni

    PR & News Vehicle cut production amid global shortage of computer chips

    Let’s bring back simpler cars then, resurrect rotor buttons, quadrajets, and 3 on the tree!
  18. georgenenni

    Are your Facebook Marketplace listings being hijacked?

    As you can see from the screenshot, we’ve seen this from Cars.com, Edmunds and Carfax. Not pictured, we’ve also seen from Carsforsale.com. Another concern not mentiooned in this post is the Carfax approach, with their “Carfox highly tuned AI bot”, which answers every question from “Is this...
  19. georgenenni

    Are your Facebook Marketplace listings being hijacked?

    Posted this earlier today on LI, getting some good comments and action by dealers. Over the last few weeks we've discovered some FB Marketplace activity by third parties that is not pro-dealer. Third parties are posting the dealers inventory, in many cases without their knowledge, and hi-jacking...