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  1. DrewAment

    OTT - Over the Top (Cut the Cord)

    Talked to a few venders at NADA - big push for OTT (Over the Top). They are selling it has highly targeted, and targeted to the household (assuming by IP...all of them pitch the "proprietary" technology). Cars.com is even selling it....and it is $$$. HIGH CPM if you do the math. Anyways, the...
  2. DrewAment

    CarGurus - Dealer Website Badge

    Has anyone done any research or looking into on what exactly this badge does?? Is is really just an image on the website SRP/VDP? Or is CarGurus using this for something more?? https://www.cargurus.com/Cars/webhosts/docs/DealRatingBadge.html A few thoughts/questions ... 1. Why would you brand...
  3. DrewAment

    Cars.com Requesting Facebook Page Admin Access

    Is anyone else having problems with Cars.com requesting Facebook Page Access to your dealerships page? I get several a week, which are all declined. And, now I have dealers telling me the same thing.... one dealer has declined access 7 times, and they are not even a Cars.com dealer! I haven't...
  4. DrewAment

    California State Bill AB-2107

    Has anyone seen or looked at the state bill running through CA right now? It is AB2107, and is sponsored by the CNCDA (California New Car Dealers Association)... looks to have full bi-partisan support - and will most likely be law come Jan 1. Full breakdown here -- Fact Sheet The thing that...
  5. DrewAment

    Calendar Invite and SMS Reminder?

    Sat in the corner at a CRM training session - where the CRM provider told the group that a "best practice" was to email the customer a calendar invite after setting the appointment and send them a reminder text the day before. WAIT... WHAT??? Shouldn't "your" CRM send the calendar invite...
  6. DrewAment

    Yelp WiFi Offer

    Anyone else getting a offer like this? Anyone take up Yelp on the offer and have any experience they would like to share? Thoughts on why you would give Yelp this kind of access/info to your customers?
  7. DrewAment

    Websites and Internet Speeds - US Consumers

    Are our dealerships websites being built with the average consumer in mind? 15Mbps is average for the US. Some regions are even lower, mobile average for the US was recently put at just over 5Mbps. Sure a website looks good on our metro high-speed internet connection. Heck, I have 1GIG at my...
  8. DrewAment

    Exit Widget - Gift Card Offer

    I have a dealership that is looking for an "exit widget" that functions similar to HookLogic (which is more an intro/interruption widget). Since HL overlays at the beginning of a shoppers inventory views - it sort of defeats the purpose. I need something that "Hooks" them as/if they leave the...
  9. DrewAment

    Vendor email and spam

    I just checked one of my dealership email accounts spam folder... and OMG. Nothing but vendors and advertisements from vendors. (attached) Some of these are from vendors that are email marketeers! Keep in mind that this is a dealership email address that I have been pretty liberal on not...
  10. DrewAment

    Google Third Party Policy Update

    Just received this email (image below) from Google - pretty interesting! A few points: 1. Management fees -- wow, required that they must be disclosed? I love this! Esp for the "big" OEM mandate companies that charge a %% of spend! 2. AdWords or AdWords Express customer IDs -- Must give them...
  11. DrewAment

    Why as a dealer do I need a mobile app?

    Very interesting article... https://time.com/3158893/smartphone-apps-apple/ The ComScore whitepaper (link in article) - is also a good read. And this one -- http://qz.com/253618/most-smartphone-users-download-zero-apps-per-month/ To re-post what I have said in this and other forums over the...
  12. DrewAment

    Want People to See Your Facebook Page - Tag a More Popular Page!

    Want more people to see YOUR Facebook page? @facebook now says tag another page! Info at News Feed FYI: Showing Stories About Topics You Like - Facebook Newsroom Decent results over the last couple days on a few test posts I have done.
  13. DrewAment

    Gmail’s “Display Images Below” Option Meets It’s Demise Today

    This has been enabled on my account for a few weeks now - and man is it nice! Gmail Will Never Ask You to 'Display Images Below' Again I never thought about it until now - but, how will this affect the tracking of opening emails in CRM's, Newsletters, etc, as we all know they track open rates...
  14. DrewAment

    Cost Plus 20% - This business gets right to it!

    This business wastes no time in the negotiation, it is in their name! WOW -- how may of us would LOVE a 20% gross margin level?
  15. DrewAment

    CARFAX Service Loyalty Program

    Has anyone else seen this, or sat through the pitch from your local rep? http://www.carfaxonline.com/serviceNetwork/learnMore Part of their pitch is to do an email blast asking your customer to sign-up and install the app. http://ppv.dealerassets.net/category/mycarfax/ So, my thoughts -...
  16. DrewAment

    CarFax #Fail - Vehicle History Report

    A little background: I consult with a dealer group (not the one listed in the screenshots below) who is a "CarFax Advantage Dealer", who pays approx $4500/month in service fees to CarFax. They are a long-standing dealer in the community of a major metro market, with an overall positive...
  17. DrewAment

    Video Email Wraps - How To

    Had a few people ask "how" regarding http://forum.dealerrefresh.com/f44/anyone-have-experience-video-response-e-mail-928.html#post16708 , most recently from @rdpatrick on twitter. I normally just send an email, but thought I would post this here. I do it via PHP, but is can actually be done...
  18. DrewAment

    Chip Perry Leaving AutoTrader.com

    Anyone else pick up on Chip Perry leaving ATC? Autoremarketing | Schwartz to Become President of Both Manheim and AutoTrader Congratz to him if true. He has been a true innovator, and real industry leader. He was one of the main reasons I went to work at ATC, after meeting him at the...
  19. DrewAment

    New Car Photos - Stats and Ideas

    Thought I would share this with you all. As a few articles/studies have pointed out NEW car photos are what the consumers like and want. I had a few large metro market dealers commit to taking photos of their entire new car inventory. I will let the stats speak for themselves: Started taking...
  20. DrewAment

    Don't Punish Everyone

    Came across this... and reminded me of - well, rather just not say.... An important lesson: