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  1. BHavican

    Amazon Vehicles

    In case you haven't heard, Amazon just launched a new feature called Amazon Vehicles. Right now it's just a resource for information on various vehicles but they're obviously positioning themselves to enter the market. The way the site is built now is similar to other lead generators, but who...
  2. BHavican

    TAKE POLL Do you manage your own SEM?

    I'm 6 days into a position with a new dealership and was in a marketing meeting. We were discussing options on who to partner with to do our PPC and retargeting for us. As I was discussing the trouble I had at another group finding a competent partner, an associate asked "why don't you do it?"...
  3. BHavican

    GM BDC Assessment

    I was given the BDC Assessment report guidelines and calculations today and thought I'd share. For those that don't know, GM has decided to continue to encourage the use of BDCs by adding a quarterly assessment which will account for 20% of the bonus money. The assessment calculation will be...
  4. BHavican

    Does your BDC work after hours?

    "Would you leave a customer walking around the lot for over 2 hours?" One of our OEM reps chooses to pull a lead response time report every Monday morning before dealerships open and send it to everyone he can. The message above accompanies the report and I'm dying to respond "Well if it's 3AM...
  5. BHavican

    Dealer ThinkTank Chicago Review

    I’m fairly new to the automotive digital world. I was promoted to ISM about a year and a half ago, so while I’m arrogant, I mean confident enough to believe I’m very good at what I do, I know I still have a lot to learn. Dennis Galbraith I arrived a little late (thanks Chicago traffic) but...
  6. BHavican

    Another chat thread now with video

    I love this forum, it's awesome to have access to so many talented people! We're making a decision soon about changing our chat provider at our dealership and wanted to throw out a couple things with the hope of getting some great feedback. By the way I apologize in advance if this has already...
  7. BHavican

    One FB page to rule them all?

    Hello all, I work for a group that houses 5 different OEMs and was having a discussion with the gentleman that manages our social media about actively posting to a FB page for each brand rather than one group page. We currently have one group page with about 900 followers and my first reaction...
  8. BHavican

    Help: How to show value in a BDC?

    Hi all, I'm looking for a little help and hoping to get a few ideas from all you awesome people out there. ;) So back in November I earned a shot at being a BDC manager and have had what I considered great success. We sold 20 more cars in Dec. than in Oct. and increased BDC profit by about...