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  1. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    Aging = Price Drop = Leads = low gross LOL Thanks @Tallcool1 I was just shocked when I saw @flosho chart and wondered if more were seeing the same trend. We have luck with both CG and Cars. One is heavier in leads and one is heavier in referral traffic that converts on the sites. They are a...
  2. Dan Sayer

    Carvana Partnering With Dealerships - Partner Inventory?

    Seems to me this is a move that points to the need for inventory "content" on their site? Also would explain the acquisition play on CarGurus that started this week. All about needing to increase inventory. We all are in the same boat. They show 34,107 right now. CarMax shows 69,883.
  3. Dan Sayer

    Carvana Partnering With Dealerships - Partner Inventory?

    Cargurus says, "nothing to do with us" It's just one big happy world. Everyone will just list everyone's cars and the shoppers will just sort 'em out.
  4. Dan Sayer

    Carvana Partnering With Dealerships - Partner Inventory?

    Whoa. Carvana is getting into the 3rd party game except different...? Does this have anything to do with CarGurus's partnership with Carvana?
  5. Dan Sayer

    But your Branded Keyword Campaign is doing so well...

    Another exception. If you buy a store. Be ready to buy the previous dealer's name for a really long time... I also buy our "new" dealer name as we ramp up Organic. @reverson would you agree?
  6. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    I used to just calculate SRP/VDP conversion as a single number over a period of time; QTR. Not sure why I mapped it out this time.
  7. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    The reason this came up was that I review our Classifieds performance; compared to each other (this whole conversation seems similar to a Refresh Friday a while back ;) ). I run two at a time and so am reviewing performance against each other as well as others that I have recently added...
  8. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    You're a nerd @Jon Berna. That's a high praise complement. Reading through I do want to make sure that everyone knows that my numbers are Conversions from SRP to VDP click conversion, nothing further than that (no Conversion from VDP to customer action). The visual trigger of seeing the...
  9. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    What the heck is going on? Does anyone have an idea of why this is?
  10. Dan Sayer

    CarGurus' Sell/Trade and Value feature steers shoppers to Carvana?

    The Blog Jeremy with CarGurus is referring to: https://dealercenter.cargurus.com/blog/understanding-the-cargurus-offers-test/ Understanding the CarGurus Offers test Posted by Jeremy Sacco on February 5, 2020 We’ve seen some comments about a new feature we’re testing where we help dealers...
  11. Dan Sayer

    CarGurus' Sell/Trade and Value feature steers shoppers to Carvana?

    Thanks for clarifying your approach. CarGurus seems to have a difficult time making changes that are seen in a positive or neutral light by dealers. I suggest you work on putting together a dealer board in order to understand why your moves are many times poorly received. It would have been...
  12. Dan Sayer

    CarGurus' Sell/Trade and Value feature steers shoppers to Carvana?

    Maybe this has been running for a while? I feel like I was cheated on! I've stood up for CG in this forum when they were accused of scraping the interwebs for everyone's inventory but this is starting to feel like I'm picking the wrong horse. If you click on the Sell/Trade tab on CG and start...
  13. Dan Sayer

    Inverse Relationship Between CarGurus and Cars.com SRP/VDP Conversions?

    I've been tracking data from our 3rd Party Classifieds for a very long time and one of the (many) items I monitor is the SRP/VDP conversion. I feel this is one of the indicators of how well we are merchandising, pricing, etc our inventory. I've noticed this odd inverse relationship between...
  14. Dan Sayer

    Toxic Backlinks? We are seeing an increase. Are you?

    Ladies and gents, According to my bruh, Chad Sabatka, we're seeing an increase in toxic domain names recently. We're only seeing this on a few sites, not all, trying to find out why. Finding some of this information in Google Search console, but most he's getting from SEM Rush backlink...
  15. Dan Sayer

    Ford Dealers - How are you planning on presenting Flex Buy online since Lease incentives are toast?

    Since Ford Finance announced that its Lease business isn't going to be a focus for growth this year (28%) in most of the US (other than NY, LA, and Detroit where it's 90%) what are you planning on doing with the Flex Buy push from Ford Finance? We were just getting ready to launch a digital...
  16. Dan Sayer

    TrueCar, just me?

    Well according to TrueCar's own press release (Oct 2019), and I quote: "For the sixth year in a row, TrueCar and its affinity partners are the most visited and most useful independent websites among new-vehicle buyers. For the eighth year in a row, TrueCar and its affinity partners have driven...
  17. Dan Sayer

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    Shoppers are looking past the traditional dealer. No one is shaking down anyone, Steve. A dealer can choose where they spend their money. I'm going to spend money where the eyeballs are, so I am paying two of the big three (and I've negotiated lower fees) to get my cars in-front of those...
  18. Dan Sayer

    Homenet Headache

    The Homenet rep told me that they are actually taking over the syndication and photo tools from vAuto. His reply to me asking if Homenet is no longer offering IOL was, "It’s the opposite, Vauto syndication product will be moved over to IOL..."
  19. Dan Sayer

    "Did your $2M spend in marketing work?" What Report Shows That?

    Just finished our group meeting with Dale Pollak and I asked him this question after. He summed it up to tracking VDPs per, for Used only, but did add it is just one of the measurements to use. He had to catch a flight. The fact that he flew in to see our group for a 3-hour meeting blows my...