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  1. Tarry Shebesta

    Losing deals because of slow lenders?

    You can also let the customer do their own instant-credit prequalification for real rates that will waterfall thru your lenders. The deal structure would then be pushed into your CRM.
  2. Tarry Shebesta

    Mandatory Digital Retailing tool for Nissan Dealers through CarSaver?

    Pretty accurate synopsis @Alex Snyder for the most part. We include Payment Calculation, Incentives, Tax & Reg, Inventory Normalization, Trade Valuation/Equity, Soft-Pull Credit Bureaus, and Lender Waterfall Decisioning with our truPayments API.
  3. Tarry Shebesta

    Digital Retailing on Third Party Sites?

    3 & 4 as their shopping capabilities are still pretty archaic. Needing to search thru each vehicle to see if it is something you like or, more importantly, can afford. Checkout (Digital Retailing) is a whole different ballgame that they really do not have the capacity to undertake.
  4. Tarry Shebesta

    Mandatory Digital Retailing tool for Nissan Dealers through CarSaver?

    We have better success (leads/conversions), in many cases, bypassing the dealer's websites and reaching buyers earlier in the shopping funnel. There's also more opportunity for conquest sales. Anything mandatory on a dealer's website is usually a loser for all, dealer, customer, OEM.
  5. Tarry Shebesta

    BUSTED Spincar caught selling dealer data

    I bring 31+ years of online digital marketing and retailing, as a lender, dealer and technology company, to the entire industry. I respond to posts and questions with absolute facts to back everything up vs mostly myths or self-serving studies that are far from reality. Wait, is that Alex...
  6. Tarry Shebesta

    BUSTED Spincar caught selling dealer data

    Might be time for @Alex Snyder to step aside and let @Jeff Kershner run Dealer Refresh. Definitely a conflict of interest for @Alex Snyder
  7. Tarry Shebesta

    BUSTED Spincar caught selling dealer data

    Possibly, but I think the $$$$ at the time to do it was in the $20K range. I actually educated Brian on credit-first vs credit-last digital retailing, along with other aspects of the credit piece. Here's a little of it...
  8. Tarry Shebesta

    BUSTED Spincar caught selling dealer data

    Two things I will say, from personal experience, about the industry awards that are bestowed on vendors. 1) The full breadth of vendors of a given category, for what the award was given, will miss a good portion of companies that may be better than the awardee. So dealers are presented with a...
  9. Tarry Shebesta

    Evolving Call to Actions - should ePrice die?

    The DriveItNow® payment button CTAs are also on the VDP, not sure why that one didn't fire. And dealers are always trying different things in conjunction with truPayments, for example, Shop-Click-Drive. But so far our credit-first approach has always performed better.
  10. Tarry Shebesta

    Evolving Call to Actions - should ePrice die?

    Totally agree Dan! I've been in the business now 31 years, back when we started the first Online Automall on a BBS with a Tandy computer. :) Generally, we see these types of stats from dealers that report to us: Increased lead volume 25 to 40% Lead engagement over 75% Appointment to Show over...
  11. Tarry Shebesta

    Evolving Call to Actions - should ePrice die?

    2008 was the year it was rolled out to dealers based on the original digital retailing website, LeaseCompare.com, launched in 2000. Hundreds of dealers use it, including AutoNation, and it helped catapult McCluskey Chevrolet to the #1 New Car Chevy sales dealer in the world...
  12. Tarry Shebesta

    Evolving Call to Actions - should ePrice die?

    For those who want to finance/lease a vehicle, there is no way to come out of the tunnel using a credit-last digital retailing solution.
  13. Tarry Shebesta

    Evolving Call to Actions - should ePrice die?

    The most proven SRP/VDP conversion CTA since 2008 (attached). It does three things for the shopper. 1) Shows them instantly what their payment could be on every vehicle. 2) Lets them know they can Drive It Now (buy it!). 3) Gives them a compelling CTA to pre-qualify instantly.
  14. Tarry Shebesta

    Who's seeing a climb in Online Credit Applications?

    Actually, because our soft-pull is a full credit bureau file, there is no reason for the dealer to do a hard-pull and subject themselves to "Trigger Leads" being used vs them. Once the deal structure is worked, dealers can then submit the deal to the appropriate lender (eliminating credit...