Search results

  1. jon.berna

    Put Down The Phone

    I am convinced this is the way. Personal anecdotes are always less important but I haven't answered my phone in 6-9 months. I would rather respond to a LinkedIn DM (and that is pretty bad).
  2. jon.berna

    Put Down The Phone

    Just checked right now. Highest appt set rate of the year - 3x number of appts this month vs same day last month. :cool:
  3. jon.berna

    Who Has Access to Your Data

    We do for good reason!
  4. jon.berna

    Driven Data: Live Stats

    I shared this last week on Refresh Friday that we would be publishing our Live Stats, which is an aggregation of the dealerships on our platform that updates daily. The entire business has changed and as our data reflects, what you thought was good is 2019 is irrelevant in 2021+ We started a...
  5. jon.berna

    The Definition of Irony

    Add them to your crm as a lead and send them sequences! Fight fire with fire :devil:
  6. jon.berna

    PR & News Driven Data's $4.5 Million in Series Seed B Fundraising - Congratulations!

    Thank you sir, watching your store ride the wave of this craziness and see your stats grow has been awesome. As an operator you are gifted so the partnership is also reflecting how your team responds month in month out to each challenge. Super cool to watch and play a role in supporting you...
  7. jon.berna

    How Many Service RO'S per day?

    Here is an index across all of our stores. We have been analyzing the service trends as the ripple effect of the new car supply shortage has created a wave of service demand. The issue is capacity, specifically technicians, this accounts for 10% capacity reduction alone. The demand will continue...
  8. jon.berna

    PR & News Driven Data's $4.5 Million in Series Seed B Fundraising - Congratulations!

    Thanks for posting Jeff, the first place I truly got hooked on auto tech was here on DealerRefresh. So many people on here have helped me out on this journey. Super excited for the next phase!
  9. jon.berna

    16% is the NEW 10% - ILM Closing ratio

    Here is more information on this. Thanks to Aaron Nicely our dir. of product for putting this together so quickly! https://www.driven-data.com/blog/lead-response-times-matter.-are-you-fast-enough.
  10. jon.berna

    Big Ideas and recommendations for AutoGrounds

    Thats crazy Joe, Curtis and I chatted last week and I said the same exact thing. Curtis, Joe is a fantastic subject matter expert in this. Maybe we change the thread title and get the community on here to help support Curtis with some recommendations. Having big ideas and the balls to put...
  11. jon.berna

    Googles Update to Personalized advertising policies - new targeting restrictions

    Car dealerships are considered indirect lending sales orgs so yes, the ad copy itself is irrelevant in our analysis
  12. jon.berna

    Googles Update to Personalized advertising policies - new targeting restrictions

    Since the policy came out on 8/18 we have investigated the roll out and technical details. We have worked around the clock the last 2 days and this morning are confident our solution will work. Details coming out soon. *hint it involves some fancy math and is based on lat longs. In the next...
  13. jon.berna

    Driven Data Manager, Client Success

    Bump. Interviews start this week, we are hiring for multiple positions as well as leadership roles. Reach out to Zach or I directly.
  14. jon.berna

    Duplicate leads rock!

    This is a perfect example of unintended consequences as well as a feature not staying in sync with current reality. DR is dramatically increasing duplicate leads as customers initially try to get this information from the normal channels, get disappointed, then re-inquire through the DR...