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  1. kevinfrye

    Promoted Article Digital Dealer Vegas 2021 REVIEW with Kevin Frye | #digitaldealer

    April Rain and Julie Frye having a Grizzly Experience I can bearly believe it… Me: “Uh, what exactly is this?” Montana Mountain Man named Kal Bozeman: “Grizzly milk, would you like to try some?” Me: “Does it work?” Kal: “My Dad raised my brother Bo and I on it” (as I look UP to each of...
  2. kevinfrye

    Digital Dealer Tampa 2021 Recap with Kevin Frye #digitaldealer

    “My boss told me that he is adjusting my pay-play this month based upon how many sessions I attend at Digital Dealer“… (overheard as I was walking into Digital Dealer Tampa). We all know that pay-plans dictate behavior! And with that, let me dictate to you my recap of Digital Dealer Tampa 2021...
  3. kevinfrye

    CarGurus - significant drop in traffic?

    Had a visit with CarFax and they shared this graphic below, which indicates that recent changes to the Google algorithm has created a huge drop in traffic with CarGurus (competitor A) down to the level of AutoTrader and Cars.com. Source is SEMrush. Not sure how accurate this is - curious as to...
  4. kevinfrye

    How Many Auto Conferences Do We Need to Attend?

    Great news! There are a large variety of automotive conferences to choose from today, whether it is Digital Dealer, Driving Sales, Internet Battle Plan, OEM Summits, 20 Groups, you name it. How many of these should a dealer attend each year? Call me cynical friends, but I see a lot of folks...
  5. kevinfrye

    Is Google looking to penalize 3rd Party sites that scrape like CarGurus?

    If you submit almost any used car search query in your market, odds are that CarGurus is dominating the results - pretty impressive. In fact, you might even remember this DealerRefresh article about CarGurus from 2011, they have come a long way. Matt Cutts sent out the following tweet below...
  6. kevinfrye

    AutoTrader Customers can now use CarFax OR AutoCheck now

    Great news for dealers - see below Providing AutoTrader.com Customers a Choice in Vehicle History Reports ATC Team, We are excited to announce that as of September 1, we will truly be able to offer our dealer customers a choice in vehicle history report (VHR) providers. In addition to our...
  7. kevinfrye

    Why I don't trust Direct Mail

    What is the problem with the picture of the letter I have below? It is addressed to my father who died over 13 years ago. I remember after he passed away, I spent the next couple years returning every letter, and letting them know he passed away, and I finally gave up. Hmmm, why wouldn't the...
  8. kevinfrye

    Why it is impossible to cancel AutoTrader

    We decided to cancel AutoTrader at one of our dealerships, so we sent a notice of cancellation to the address indicated in the AutoTrader agreement: Today we received the letter back as address unknown, so I suppose it's impossible to cancel, lol. Letting my rep know now that they need to...
  9. kevinfrye

    What would you do with a new 1989 Corvette with 67 miles?

    Saw this story about a 1989 Corvette that was stolen, and then put into storage for 20 years before being taken back out. It only had 67 miles on it, and outside of having the tires replaced and the fluids flushed, it had the "new car" smell and was ready to go (and sold for original sticker...
  10. kevinfrye

    I am still not sold on Mobile Apps for Dealerships

    I will share that we have mobile apps for our dealerships - but I still don't see significant downloads or use. Having a mobile app for your dealership seems to be the "sexy thing to do" in your efforts to address your mobile needs, but it just doesn't pass the common sense test with me. Note...
  11. kevinfrye

    Disappearing Facebook Likes

    Just watched a competitor's Facebook likes drop from over 48,000 to less than 100. Might have something to do with this Losing Likes on Your Page? Don’t Worry, It’s Just Facebook Cleaning House | WebProNews Talk about money going down the drain...
  12. kevinfrye

    Is anyone advertising with Yelp? How has it worked?

    I have been getting calls from about 7 different Yelp reps for the last 2 weeks. I finally spoke to one today and she gave me a quick demo about advertising on Yelp. Of note, I was told: * Yelp is the number one search engine (wow, what happened to Google, Yahoo and Bing???) * People on Google...
  13. kevinfrye

    Fall Conferences and "Pitch-fest"

    From a dealer's perspective, what will make any of the current or new fall conferences not turn into a "pitch-fest"? I see many of the same vendor/speakers at each of these shows - and if there are already multiple tools in place at prior shows (clear warnings in speaker agreements, Twitter...
  14. kevinfrye

    Why I am filing a lawsuit against DealerRefresh

    I have been trying to congratulate Christine Knowles with a nice comment on the DealerRefresh home page, but I cannot log in due to some technical difficulties. The only right thing for me to do as a proper American is to file a lawsuit against Jeff for hosting this site to me at no cost and not...
  15. kevinfrye

    Show me yours and I will show you mine...

    Have you installed a Google +1 button on your dealership website? Where did you decide to put it? We have added it to our social buttons in the footer, but I felt it was important enough to add to our header as we work aggressively to embrace Google's recent changes. Where will you be placing...
  16. kevinfrye

    Google Places Removes Third Party Reviews from Search Results

    This morning we showed almost 900 reviews for our Jeff Wyler Eastgate Auto Mall location when you did a search and saw their Google Places listing come up in the search results. This afternoon, it only shows 36 reviews in the SERP results. Why? Google has made a change to only show Google...
  17. kevinfrye

    Behavioral Targeting Campaign

    If you read this article by JD Power, you can see some of the excitement around Behavioral Targeting, Retargeting, and Contextual targeting and how you can use this to identify car buyers who are "low in the sales funnel". I am curious as to what input anyone has that has tried any of these...
  18. kevinfrye

    Nice job fleecing us Cobalt...

    One of our stores just switched their inventory management provider to Dealer Specialties. We updated all of our vendors with no problem. Just got a phone call from Cobalt though... they need a "$100 setup fee" to make the change. How come they are the only site that we changed the inventory...
  19. kevinfrye

    The Next Crisis Facing our Industry...

    What is the next crisis facing the automotive industry? It is the ability to attract good people to work at our dealerships - and to address why young people have little to no desire, or reason to want to work at an automotive dealership. Why? * Compensation plans appear to be competitive...
  20. kevinfrye

    Is Reynolds up to no good???

    Got this email yesterday from one of our vendors that integrates with our DMS - Reynolds. I removed the vendor's name for discretion - but has anyone heard anything about this. I would not be surprised if what is written here is true... Dear (our dealership name), Hello. This is your...