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  1. George Nenni

    PR & News 2021 NADA DATA full year report

    Every April I look forward to the new NADA DATA full year report from the National Automobile Dealers Association (NADA), and the new PDF is live this morning for download (link in comments). The NADA DATA report is one of my favorite research sources, comes out in full report every April, and...
  2. George Nenni

    A Return to 2008?

    ⛽️ ⬆️ With fuel prices spiking, and no near-term anticipated drop, will we see a return to 2008, with low-MPG vehicle pricing dropping, as consumers flock to more fuel-efficient models? Attached is a screenshot of a Google Trends report I ran this morning. With fuel prices at near record...
  3. George Nenni

    How to Beat Independent Repair Shops in Google Search

    Do you want to learn how to beat independent repair shops in Google Search? Grab a copy of the latest =AZWxIPdohW6UfAl3eKpApU7FIuTgxjb3P4uWlovRMIHpmkqNh4c4AIJmAPirlR_MsAN7Dh0S_b2QOyD671ljoWcQn3TeFdAH7N_gbRU0niXrEzu0ugwpi7uypJ7mNG8lIYYGB6l6cozmq54ZcuIFLXP9&__tn__=kK-R']Digital Dealer magazine...
  4. George Nenni

    DuckDuckGo waddles ahead for Dealers

    Has anyone been seeing more DuckDuckGo ads lately? We sampled some of our dealers from different parts of the U.S. and Canada, and nearly every one has seen strong growth in the last few years. The attached images are from 1-1-20 to 1-31-22, that’s 25 months, which is our preferred analytics...
  5. George Nenni

    Googles New Vehicle Search Widget

    What is this? Perhaps a gift from Google to new car OEMs? Check out this cool search widget that guides shoppers down a buying path This is part of a number of category-inserts from Google, into both Google Search and Business Profiles, but the first we've seen with this treatment. This...
  6. George Nenni

    New GMBspy v2.0 - Learn the top GBP categories for any search query

    DealerRefresh community, I am so proud to announce ‍♂️GMBspy 2.0 has arrived. For folks who work in SEO, or are trying to optimize your Google Business Profile (fka Google My Business) how would you like to know the Google Business Profile categories for the top-20 search results in just one...
  7. George Nenni

    Using GMB Location Data for Targeting Paid Campaigns

    We all know the value of smartphone location data. The Insights tab in the Google My Business admin contains some very "insightful" reporting . This particular piece is one of my favorites, "Directions Requests". What does this data represent? When customers find your GMB page, and then...
  8. George Nenni

    Examples of New-Car Ordering website forms/processes?

    With some manufacturers pointing dealers toward customer sold orders, the need to create a solid process flow and information capture seems to be increasingly important for dealer websites. Any solid examples of dealers either building something themselves, or vendor tech out there that solves...
  9. George Nenni

    Google My Business Short Names Going Away?

    Google My Business Short Names are going away? Just saw this alert in GMB admin section, it appears that if you have not yet set up a GMB Short Name, you are out of luck. You can no longer change or add new Short Names. For now, companies will need to go back to using Whitespark's awesome tool...
  10. George Nenni

    Who are Best Canadian Digital Agencies?

    In working with Canadian dealer-customers, there are the known nuances/challenges with inventory feeds, kilometres, litres, email spam regulations, and French/English accommodations for required provinces. Who are the best purpose-built providers, or U.S. providers that have required accommodations?
  11. George Nenni

    Bot traffic from Chevrolet LMA campaigns

    We have recently discovered the source of a large percentage of Direct Channel (untagged) traffic for Ohio-based Chevrolet dealers, after noticing a similar pattern in the traffic landing pages. When we inspected the direct traffic, we noticed a large percentage had "lma" in the URL, along with...
  12. George Nenni

    Thumbnail, toenail, supersize photos (under the hood)

    This question may feel too techie, but we see dealer website speed issues when the search results page (SRP) thumbnail/toenail images are larger than they need to be. We've got a dealer who uses a Homenet reseller for taking pictures, but they only upload a single 1024 x 768 image, so Dealer...
  13. George Nenni

    Are your Facebook Marketplace listings being hijacked?

    Posted this earlier today on LI, getting some good comments and action by dealers. Over the last few weeks we've discovered some FB Marketplace activity by third parties that is not pro-dealer. Third parties are posting the dealers inventory, in many cases without their knowledge, and hi-jacking...
  14. George Nenni

    Are you hearing of Ford's new CPO program, certifying non-Ford vehicles?

    Our Ford dealers are reporting details on Ford's new CPO program, with 2 tiers, blue & gold, which will include non-Ford vehicles with a much lower & cheaper coverage. Anyone else have more detail on this?
  15. George Nenni

    Any experience with Client Connexion Chat?

    I searched the forums and only found mention of this company several years ago. I ran into them on a couple stores, part of a new group we're working with. My initial goal is determining if they fire Google Analytics Events? So far I can't find any, and can't get response from support emails or...
  16. George Nenni

    Facebook reviews: Formula & Timing?

    Does anyone have knowledge or experience with influencing Facebook reviews/ratings? In late 2018 FB converted from actual star-ratings to "recommend" or "doesn't recommend", along with "other data signals" to calculate a star-rating. I've got a dealer-customer who has had strong recent success...
  17. George Nenni

    Chrome Extension shows competitor Google My Business categories

    We released a cool new (and free) Chrome Extension this morning called GMBspy. Many of us know that Google My Business (GMB) categories can be read for any location by searching the HTML. This process works, but is clumsy and slow. Why care about GMB categories? I believe they are one of the...
  18. George Nenni

    Is DealerRater breaking Schema rules for leverage against dealers?

    When you Google your dealership name, what 3rd parties appear in the search results? On your Google My Business page, what "Reviews from the web" appear? For many dealers DealerRater appears with their dealer listing. They use schema, along with their large amount of reviews to rank on page 1...
  19. George Nenni

    Any experience with SNAPLOT 360 from Homenet?

    A dealer-customer is asking about this solution for capturing interior and exterior 360s. Does anyone have experience with this solution, good or bad? Attached is a promotional PDF the dealer shared with me. Thank you!
  20. George Nenni

    Google My Business and Consistent Change

    Fascinating We are seeing a consistent change in consumer behavior around Google My Business for dealerships across the country. Since March 2020 there have been more Google My Business page views occurring in Google search results vs. Google Maps. Why is this happening? Less shoppers are...