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  1. Alex Snyder

    Are traditional website form submissions dead?

    Good point, Ryan. As with everything you only get out what you put in.
  2. Alex Snyder

    Are traditional website form submissions dead?

    Kevin Frye turned a lot of the CTAs into chat starters within the Wyler Auto Group site. He was speaking very highly about how well this worked for them at Digital Dealer this year. One major issue occurring today is the dealership staff have become used to playing the "take it or leave it"...
  3. Alex Snyder

    FRIKINtech Vehicle acquisitions out-paced trades in July

    We saw 22% more vehicles being purchased out of the service drive than trades last month. That was a 120% jump from June! This is all within our own FRIKINtech SERVICEiQ product that automates offers to service customers. A lot goes into that, but I was so surprised to see that change I...
  4. Alex Snyder

    FRIKINtech Service Drive Equity Mining Stats

    Any manager wants to know the baseline of his team/product/store, and I'm stoked to say we have enough data to feel confident in SERVICEiQ's baseline. Since we began the Beta in September of 2021, customer engagement percentages have remained constant. Two things change: The number of dealers...
  5. Alex Snyder

    Do Customers Really Want Electric Vehicles?

    Rusty West on CBT News talking about the feasibility of EVs becoming something the entire population can use: Will there be enough EV chargers to meet growing demand? Market Scan CEO Rusty West weighs in.
  6. Alex Snyder

    Montway How would you streamline the vehicle moves process?

    This is cool. Would definitely like to see more of what you all do for dealers!
  7. Alex Snyder

    No thanks, we're good...

    I just returned from driving down the eastern seaboard (Vermont to Virginia) and spent at least one night in a few different states. The differences in employee attitudes are different from one region to the next. Beneath the Mason-Dixon line, people seemed happier to be at work. This was...
  8. Alex Snyder

    FRIKINtech Service Drive Equity Mining Stats

    June stats are in. Let's start with what we've been covering. Over 300,000 repair orders were processed to pull out 84% as actual customers. 25% of those customers were eligible for an offer, which remains a firm ratio. So, dealers, if you service 1,200 repair orders a month, expect 1,008...
  9. Alex Snyder

    Vendors & Sales Processes

    Do you think your dealer group would be as on-the-ball with lead response if you left?
  10. Alex Snyder

    Vendors & Sales Processes

    It was something we saw in my former life (you know, the one where we had 14,000 dealerships as clients), but I doubted the data too. Then I got to look at Driven Data's data to see it more clearly. And yeah, shocking!
  11. Alex Snyder

    Vendors & Sales Processes

    Weeeeeeell... more than 1/3rd of leads into dealerships are not answered. Industry average. As for the vendors... I don't know why they're not responding. Comfort? Accountability issues?
  12. Alex Snyder

    PR & News FTC Proposed Rules for Dealers’ websites, F&I offices

    The amount of new proposals coming from government bureaucracies is astounding. Who is actually governing?
  13. Alex Snyder

    What will $10.00 a gallon do to our industry?

    I’m just going to leave this here. And not say anything about how we increase power supply to fuel these EVs. Nor am I going to say anything about battery replacement costs to the owner and environment. I’m also not going to say a thing about how it is predicted we have 400 years of oil supply...
  14. Alex Snyder

    PR & News Study Finds Gen Z Car Shoppers Spend More Time Researching

    How to fix this: Step 1: Dealers need to audit their cars on 3rd party sites to see what the payment calculation process is like Step 2: Dealers need to list out all the places a payment can be calculated on their own website (don't forget the bland payment calculator that comes from your...
  15. Alex Snyder

    The COVID Used Car Desert is coming.

    With everyone focused on new cars and EVs... THIS is the topic that is sitting in all of our blind spots right now. So glad you're bringing this up, Joe! I don't have much to add on the used car supply vs. coming new car supply battles. But I do want to point out some other things going on...
  16. RefreshFriday Ep. 40 TradePending's Joe Dallas, Brice Englert, and Michael Sos

    RefreshFriday Ep. 40 TradePending's Joe Dallas, Brice Englert, and Michael Sos

    Why does online marketing of CPOs suck? Why are all website providers doing the same boring stuff? It is pull no punches Friday with a giant cast of characte...
  17. RefreshFriday Ep. 39 Dane Saville Content Relevance is King

    RefreshFriday Ep. 39 Dane Saville Content Relevance is King

    Dane Saville joins us NOW!! - They call it content management, but it is more like content wrestling. And that’s why today’s show is from a Professional Cont...
  18. RefreshFriday Ep. 38 Dan Sayer and Driven Data's Jon Berna on VDP views

    RefreshFriday Ep. 38 Dan Sayer and Driven Data's Jon Berna on VDP views

    Are VDP views still meaningful? Should dealers be comparing their VDP views across Autotrader, CarGurus, and Cars.com? Should those VDPs be compared to deal...