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  1. Martin_Bluecar

    Facebook Live - Who's using? Tips and Tricks

    It's not a bad idea Ryan, I'm just not sure there will be enough audience. Given the fact most dealers have between 1.000 - 6.0000 fans & followers, I don't think there will be much people watching - Facebook Live is a nice tool, but it makes sense to use mostly for pages/people with a lot of...
  2. Martin_Bluecar

    Budget for Internet Department.

    Do you also use Google AdWords? While it's true lot of people use websites like TrueCar, there are still lot of Google-only searchers - do they find your dealership when they Google for your brand and location, like Mercedes dealer Dallas? Also, population of 100.000 isn't that much, there could...
  3. Martin_Bluecar

    What ways could dealers be more transparent, IDEAS anyone?

    I think it's not about being transparent. As you mentioned people don't mind paying crazy money for Apple products - it's because they love Apple - they can buy a smartphone for a half of the price with very similar specs. Apple is a great example so I'm gonna stick with it. People know the...