Search results
-
Who is innovating?
There actually are people who are bringing the "concierge experience" that shoppers receive on sites like Amazon to automotive. If you read, for example, this article by my colleague at AutoLeadStar, you'll see all of the ways dealerships can begin to provide customers with the online experience...- Penina Rothner
- Post #32
- Forum: Off Topic & Everything Else
-
Does your website provide "concierge service"?
Agreed– there is a real difference between rule-based automation and artificial intelligence. Automation basically works according to an “If a, then b” formula. If this happens, display this. On the other hand, artificial intelligence continually learns about the user, and displays the most...- Penina Rothner
- Post #10
- Forum: Websites, SEO, SEM, Display, Social, Marketing
-
Does your website provide "concierge service"?
@chriskleslie Obviously a dealership will never become Amazon, but there are ways for it to provide its customers with a similar online experience. The idea is to give each shopper a convenient and personalized experience on the web, with the "computer" learning more about the person as they...- Penina Rothner
- Post #6
- Forum: Websites, SEO, SEM, Display, Social, Marketing
-
Vehicle Content & Data Plug-in platforms - are they needed?
I definitely agree with what was said earlier, that a good user experience is integral to converting more leads. Customers enter your website at different stages of their buying journey- some are doing basic preliminary research, while others are close to purchasing a car. These people are...- Penina Rothner
- Post #6
- Forum: Websites, SEO, SEM, Display, Social, Marketing
