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  1. Adam Schaefer

    What do you guys think of everything that's happening with Facebook?

    Facebook has always been more effective due to their ads taking the form of content in a place where folks are engaging with content (not a banner off in the corner). Facebook will maintain this edge. Their internal data segments have generally produced better results for us than 3rd party data...
  2. Adam Schaefer

    Huge News - Facebook will no longer allow third-party data for targeting ads

    In my experience, most third-party data segments tend to perform worse than Facebook's internal data. All things being equal, the worst case scenario is that Facebook's CPM will go down due to their ads becoming less effective/valuable.
  3. Adam Schaefer

    Cox sues CDK, cites anticompetitive practices

    Is there anyone in the dealership world that is on CDK/ReyRey's side here? Obviously, there isn't a popular vote component of the legal system, but they could lose their trump card over the automotive industry while their brand is universally hated. Not good for CDK.
  4. Adam Schaefer

    What would you do?????

    Pricing should be tied to/aligned with sales as closely as possible. The good ad agencies would love to get all of the business currently going to bad vendors, so it's not just dealerships interested in creating these pricing structures.
  5. Adam Schaefer

    Are you trying to CUT your way to growth?

    I think the first cuts will be to the various lead-generation tools on the VDP, SRP, etc. I am excited to see which tools prevail once they all come under scrutiny.
  7. Adam Schaefer

    Dealer.com is driving me nuts, what is the best alternative?

    DealerInspire is inspirational, to say the least.
  8. Adam Schaefer

    Live Broadcast RefreshFriday "LIVE" on DealerRefresh - 2017 Weekly Broadcast Updates

    The video cuts out for me at about 10 minutes.
  9. Adam Schaefer

    Cargurus, Please tell me how this benefits your customer (aka... The Dealer)????

    The Dealer Price being there seems to be the main problem. I think with just the MSRP and the Average Price Paid, customers could see the dealership consistently gives a good deal.
  10. Adam Schaefer

    I’m Tired of Hearing That Car Dealers are ‘So Behind the Rest of the World!’

    Sales is about building trust. Trust is about establishing a relationship. Establishing a relationship takes time. If you cut right to the chase, there is no time to establish a relationship. The dance analogy fits right in line with this. A good dance partner isn't necessarily someone who is...
  11. Adam Schaefer

    How do you Montor Your Reputation Online?

    It usually takes multiple good interactions to get a positive review, but only one bad interaction to get a negative review. I always recommend thinking about where you're having multiple interactions with your customers and start asking happy customers to leave reviews. One area like this...
  13. Adam Schaefer

    delete

    DealerSocket is always super popular.
  14. Adam Schaefer

    Direct Mail Retargeting

    Companies like Oracle are going all in with buying Consumer Data so they can cross-reference any slice of an individual's data and match it to the rest. On the plus side, it helps marketers with attribution so it might lead to some of the snake oil being exposed. But marketers definitely have an...
  15. Adam Schaefer

    The Myth of Selling Cars to Millennials

    People talk about millennials and their "Avacado Toast", but as a millennial who grew up during the Recession, I think we're much more price-conscious as a group than people give us credit for. When we go to a website, we look at what we want and we look at the price. If we can't quickly see a...
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