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  1. Elizabeth Apps

    3rd Party Lead Providers

    For years I have been watching dealers pour money into 3rd party lead providers. It frustrates me because the deal always seems so one sided. They need us as much as we need them. That being said there is value. A lot of customers like a one stop shop to compare and they typically are better...
  2. Elizabeth Apps

    Round robin, is it really fair?

    In a BDC it is hard to round robin but it is hard not to. You have to give everyone the opportunity to make a living and staffing can be very difficult. Unfortunately sometimes we need the body. Regardless, lead response time is the biggest driving factor in winning the appointment. We set...
  3. Elizabeth Apps

    SEO?

    I have used so many SEO vendors over the years and I did find one I like, trust, produce results, and doesn't cost a lot of money. What I have learned is that you should be able to answer these questions: 1. How much actual content will they write? 2. Is the content original and not generated...
  4. Elizabeth Apps

    Favorite Service Dept. Reward/Loyalty Programs

    I like rewads logix. Small but very good. Also check with your CRM sometimes they have programs that they will just give you!
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