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#RefreshFriday CRYPTO! ..and why should a dealer consider using it? | Ben Hadley
Super fun to jam out on this! Happy to answer questions!- BenHadley
- Post #4
- Forum: RefreshFriday Weekly Webcast
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Attribution: Do you give the last touchpoint all of the credit for a sale?
Basically in this model because each is a random variable, you'll notice for 4 states the probabilities add up to 400%. For your second question I think what you are getting at is the debate between Bayesian models and Markov models which is whether or not states/choices/outcomes should be...- BenHadley
- Post #81
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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Attribution: Do you give the last touchpoint all of the credit for a sale?
1. We already know that almost 100% of people coming into the dealership visit websites first. What is this telling us we didn't already know? Answer: Ya to be clear, this is just one customer example, we have a lot of examples that have a lot of 3rd party interactions in them with little to no...- BenHadley
- Post #71
- Forum: Websites, SEO, SEM, Display, Social, Marketing
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Attribution: Do you give the last touchpoint all of the credit for a sale?
Hmmm I have a wrench and I'd like to throw it in. This is certainly a tough thing to answer and to me has no real end, the best we can hope for is a more complete data set then just one touch, but even that will fall short (a bit). Below is some raw data I pulled from our system. This is a real...- BenHadley
- Post #65
- Forum: Websites, SEO, SEM, Display, Social, Marketing
