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  1. Beth Escaravage

    Attribution: Do you give the last touchpoint all of the credit for a sale?

    Interesting question. "The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service." So although, its very very difficult to track (and sometimes justify the spend), I think TV ads and less...
  2. Beth Escaravage

    Automotive Digital Retailing - Who offers a full solution for dealerships?

    Agree, Roadster seems pretty great. Sleek interface.
  3. Beth Escaravage

    Shoppers that Rejected your Offer?

    How do you gather information on why your Offer was rejected? Do you survey your potential customers or have a tool or data source available? A peer was using a survey method ... what do you think?
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