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  1. Ebenn

    Anyone using iHeart's XVin solution - looking for feedback

    Hey guys, I clearly didn't mean to hijack the thread and for that I apologize. I am extremely passionate about my product. I never intended to relay any miss information. Xvin definitely has a place in the marketplace and at the end of the day it's about what a dealer feels comfortable using...
  2. Ebenn

    Anyone using iHeart's XVin solution - looking for feedback

    At the end of the day, everyone has to make their own decision clearly. LotLinx has developed superior technology in the last five years. Smoke and mirrors clearly was not the right choice of words. Are they more expensive? It depends on how you are evaluating cost, but at the end of the day...
  3. Ebenn

    Anyone using iHeart's XVin solution - looking for feedback

    Define high quality? Does the car move off the lot or not? Who cares about vdps if it doesn't sell. Low funnel buyers who want the specifc vin they deep linked too don't send a lead, and don't need to click through multiple pages. Verfiy this is the car they want to buy...go to the dealership...
  4. Ebenn

    How much do you spend on attracting one car buyer?

    This is good and true....I know I brished a broad stroke on some of the comments for sure...at the end of the day proceess in the dealership is key. Its about selling the car and its important to recognize which tools aren't helping you do that..or where the waste is occurring.
  5. Ebenn

    No Google Analytics in 2018

    Who cares how many VDP's a vin has if its not selling.....yet that is how so many 3rd party vendors grade their worth...driving vdp's....eye candy vins are always going to generate vdp's...doesn't mean somene is buying it today or this month..
  6. Ebenn

    Used car prices are not coming down?

    at 75 days and 144 days there is more than a price problem!!!!!
  7. Ebenn

    How much do you spend on attracting one car buyer?

    The reason it costs so much is due to the enormous amount of waste in media spend. How many times do you look at a car and say "look at all the vdp's? Why is this not selling even when priced right etc?" It's because ad platforms are graded on how many VDP's they generate so if you have a "click...
  8. Ebenn

    Vendors & Sales Processes

    As a vendor all I can say is WOW! If someone actually calls me I have to take a deep breath and wait sixty seconds to call them back. Don't want to look anxious! :) The hardest part of our job is getting a "sit down" with you the dealers. If a dealer is actually requesting a meeting or just...
  9. Ebenn

    If CDK were for sale, who would buy it?

    Wait for the cuts to start happening. If you read the Brookfield website (https://bbu.brookfield.com/ ) you will see in writing that Brookfields stated objective is a return of 15 to 20 per cent annually on any investment "Brookfield Business Partners' investment objective is to generate...
  10. Ebenn

    DMS Rankings by Rooftop Count

    PBS US market share is between 4-5% and growing
  11. Ebenn

    Current CRMs are missing an important piece of our business

    **Full disclosure** Vendor here.... We here at PBS do have this ability within our platform. Full customizable based on criteria you has a dealer are looking for. Please reach out if you'd like to take a look. www.pbssystems.com 35-year foundation Largest DMS in Canada - Top 5 in North America...
  12. Ebenn

    Anything out there that compares to DealerScience?

    Look into PBS. 35 years of history. Landing big groups lately in the US. www.pbssystems.com
  13. Ebenn

    Thinking of moving everything to DealerSocket. Talk me out of it - Or confirm my thinking.

    So I hate being that guy but I recently left Dealersocket and am with w new DMS/CRM platform. If you would like to PM me I can provide insight both good and not so good. Thanks
  14. Ebenn

    The Definition of Irony

    As I vendor it kills me when someone raises their hand and says “I’m interested in possibly buying something from you!” I make sure I do all I can do make that happen.
  15. Ebenn

    The Definition of Irony

    I don't know who these people are who aren't calling you back but I would if I got the call.....:) I have a CRM if you're interested...DM me!!
  16. Ebenn

    Dealer.com Advertising is a no go according to DDC themselves

    Guys we can find any measurement to make both / all arguments valid. This topic is about what’s happening at DDC. Right now the new car biz is hurting and dealers are reacting with cancels and decreased spending. If you all don’t think this isn’t happening at other vendors you’re all high. There...