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  1. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    Yep, I agree, nothing new in that article. As to shopping behavior and what a customer with "buying power" are looking for, thats up for unlimited debate, I guess.
  2. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    Correct. Neither hurts nor helps in Google's eyes. We have seen some directional evidence with our other gTLDs that they crawl the "new gTLDs" quicker for new websites...but again, they would never confirm or deny that officially. It does however provide branding/advertising benefit (if you...
  3. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    JUST A HEADS UP - Today at 12PM EST We release all of our names to the public! If you are in search of a useful, memorable URL to use or resell down the road a .DEALER Domains might work for you. The absolute lowest priced registrars right now are WWW.NAME.COM and WWW.GANDI.NET I know this...
  4. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    Hey everyone! Heads up here. Monday at 12:00PM EST (16:00UTC) will be the official first day ANYbody can purchase a .DEALER Domain. Couple things: MSRP is $2500/yr - but that is only based on WHERE you buy the name from. At the registrars Name.com and Gandi.net you will find the lowest...
  5. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    @Alexander Lau I'll steer clear of website providers content strategies, in automotive, I've seen it all from blackhat to lazy to perfectly acceptable and by the book...and sometimes Google catches the bad stuff... sometimes they reward it, anyone that tells you they have the 100% key to SEO...
  6. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    @orkidehouston ANYone!! That's one of the great aspects!!!! Sample of brands that have registered (outside of auto): - JPMorgan Chase - Apple - BEYONCE! - Rolex - 3M - Bosch - Amazon But basically any company with an Authorized Retail network...has a DEALER network. You couple that with a geo...
  7. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    @Alexander Lau Continue to do you! I wish you success in your dealer consulting. We are pretty excited over here with .Dealer domains for General Availability on June 1st!
  8. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    @Alexander Lau - Agreed, on a couple things. Good content and a great UI are key to an a and awesome retail experience. Google treats any gTLD the same - Official language from them - though in our experience NEW gTLDS get crawled quicker, might be directional, but we have seen it many many...
  9. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    Hey @martinoermando ! Thanks for the comment, I would say if a business loves their URL and is happy with the brand recall they get out of it, perfect! As to length, it kind of goes both ways on either side of the “dot” some folks find it challenging to find a short URL to the left of the dot...
  10. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    @Bruce Hartz would love a chance to chat with you about this! If we are talking URLs one that can be used in marketing and primary branding that is short, shareable and easy to remember seems like good value - of course you can still redirect .COM .Net, etc. And some good SEO should alleviate a...
  11. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    What a legendary crew at Frikintech - got a demo from Alex on some of the new product. Sales managers - ain’t gonna be disappointed I can tell you that.
  12. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    I think you’d easily be able to get that brand juice to your .Dealer Domain... As for price. That’s part of the double edge sword that is ICANN and the registry/registrar relationship - how do you prevent TONS of domain squatting, because these actually get sold through GODADDY or any number of...
  13. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    Respectfully, not sure I agree. E.g. Fake dealer in SoCal tomsusedcars.com (hypothetical but realistic URL) vs LAcar.dealer or LA.dealer LACar.dealer or the latter - in an advertisement, or conversation feels and sounds much more authoritative.
  14. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    Sure, sorry if that sounded snippy, did NOT intend it to! :) Just conversation around the subject. - Sharing is easier - It aligns with customer expectations, lets them know exactly what sort of business you are - Some evidence it allows for better crawling as you add pages Again, is changing...
  15. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    @Jeff Glackin For sure, nobody is saying move a URL for SEO purposes alone, I say do it for business purposes. I would think being able to directly remember a name off from a billboard, radio, TV, or even display ad impression...at the very least is beneficial, that is mostly marketing basics...
  16. Andy MacLeay

    #RefreshFriday Auto Marketplaces’ Role in the Auto Shoppers’ Journey

    Cant go wrong with some knowledge-sharing from @joe.pistell
  17. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    Again, not sure I agree, but that is why we are here! I think in combination with a sound SEO strategy AND advertising strategy, having branding that is memorable and short absolutely is a force multiplier to those efforts and would easily start ranking for those search terms, why wouldn't it...
  18. Andy MacLeay

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    Hey Laz! We hit you up on email. Thanks for reaching out! @Zach Houseknecht and @reverson I think the .auto domain extension is great also for certain use-cases and it really comes down to your own brand and how you'd want to be seen...I'd push back a bit with @reverson's examples. I can think...
  19. Andy MacLeay

    #RefreshFriday URLs. Why should you care? And how to launch .dealer?

    Incredible - thanks so much to everyone. Love the enthusiasm around URLs and digital marketing. Can't thank y'all enough for participating in the conversation.
  20. Andy MacLeay

    Deals4Dealers .Dealer Domains Pioneer Program

    Ha! None are officially taken outside of our Pioneer Partners, yet - you have big plans for that branding? :banana: