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  1. C Dorman

    6600 Dealership Website Hack? - SpinCar At It Again? Clarivoy "hack the dom"

    Hmmmmmm, I haven't always seen eye to eye with Jeffrey on everything, but he's right. At best this is sloppy. When it comes to my data I don't trust anybody. And I mean anybody, including the OEM's. And as much as I hate it, the CCPA is going to shine a light on the dark data spots of the car...
  2. C Dorman

    Weird SERP with Google - What's Up With That?

    A lot of times you won't hear anything because nobody else is seeing it. That's what drives you insane. You ask yourself is it just me? Is it Google? Is there anything I can do? And in my experience, unless there's been a seismic change in your website or Google, there really isn't anything...
  3. C Dorman

    Weird SERP with Google - What's Up With That?

    I know it's frustrating, believe me, I know, but Google does this kind of stuff all the time. They run so many tests it's hard to tell if it's a test, a screw up or both. And it really sucks when you have to try to explain it to a GM or Owner. Sometimes you just have to have patience and things...
  4. C Dorman

    Weird SERP with Google - What's Up With That?

    Jason, for what it's worth I'm not too far away from you. I did a search for Honda Dealer this morning from Irvine CA and the SERP results look spot on. It could be a number of things, hopefully Google has straightened it out for you by now.
  5. C Dorman

    Help With Odd Website Analytics & BOT Traffic.

    Take a hard look at your traffic sources and ask yourself what's changed? Did you change paid search providers? Did you change vendors? Did your Tier 1 or Tier 2 change providers? Then take a hard look at the ratio of your desktop to mobile users. I've got dealers that are up to 75% mobile...
  7. C Dorman

    Blackhat CarGurus SEO Tactics PPT that Cars.com produced

    If this is true, Google should give Car Gurus the death penalty and deindex their site and all it's pages. I say if this is true, because Google should have caught all of this. They know where links come from and the quality of those links. Either Google doesn't care what the big boys do because...
  8. C Dorman

    Inventory Sourcing focused Discussion

    That being said, there are markets where some makes and models do great, and some don't. But, if your inventory sourcing software and data are accurate, then that should be plainly evident before the buy. Obviously, the more data points available for your market, the more reliable the predicted...
  9. C Dorman

    Inventory Sourcing focused Discussion

    Assuming the software package and the data that drives it is accurate, think of a software package as a high quality, sharp, chef's knife. In the hands of a skilled user, that knife can do wonderful things really fast. In the hands of an average user, they stand the chance of slicing off a...
  10. C Dorman

    Digital Retailing: I want...

    As a marketer I want consumers to be able to buy a car online without ever having to talk to a salesperson. All of which is technologically relatively easy. Of course there will be many points in the process where the consumer will have questions, and it will be much easier for them to talk to...
  11. C Dorman

    Digital Retailing for Dealers - What are your results?

    I wish I could answer your questions, but I can't. And this is really hard for me to do, but I'm going to have to be politically correct and not name names. I've been trying to get DR bolted on and set up correctly for two clients for a couple of months now. Two different brands, two very well...
  13. C Dorman

    More Ad Fraud...

    Dealers, just say no to Programmatic. For that matter, say no to Google Search Partners, display and video too. Concentrate on Google Search and Facebook targeted to in-market shoppers. There is just way too much ad fraud to be wasting your dollars on sketchy networks and agencies...
  14. C Dorman

    "Everything Is Fake": Internet Traffic Metrics Are Bullshit

    Yes and No. Sales is the ultimate goal, but the question is how to generate them. To use a car analogy, let's say you build a car and your goal is top speed. You take it out to the track and find out it's top speed. Now what? How do you make it go faster? There's a lot of variables that go into...
  15. C Dorman

    Sit down and buckle up. Lets talk about Google Analytics Open API.

    Welcome to the party. GTM is potentially the scariest of them all if you know what you're doing. You could call/run anything. But here's the deal, you have to know what you're doing with any of these tools. I don't care what reporting tool you use, you have to know what you're looking at and...
  16. C Dorman

    What's your weird hobby?

    I like to catch great white sharks.
  17. C Dorman

    Sit down and buckle up. Lets talk about Google Analytics Open API.

    Great write up Rick, but the Cool Kids have known about this for a long time. It's kind of a pain, but it does make integration with iOT easier. And even if Google tightened it up, it's still not going to stop even unsophisticated bad actors from faking traffic with bots. Bottom line, you have...
  19. C Dorman

    Ryan Everson's Ultimate Guide to Not Get Forked by Vendors

    Sheena, if you look on the Deals forum, I posted an offer/rant on this exact topic. I will set up and manage a separate account owned by the dealership for a fixed rate of $200 a month that does nothing but buy their name, the names of their competitors and regional terms. This will force the...
  20. C Dorman

    Deals4Dealers Buy Your Own Name on Google Ads and Make Your OEM Sell Cars

    Let's see if anybody takes me up on it. I'd love for every real SEM pro to offer something similar. Can you imagine the meetings? Rep: Well, we spent $4,356, increased engagements by 24% and lowered your cost per engagement by 17%! Dealer: Yeah, but you only generated 6 leads. Rep: Well yes...
  21. C Dorman

    Deals4Dealers Buy Your Own Name on Google Ads and Make Your OEM Sell Cars

    Enough is enough. I can't take it anymore. After looking at yet two more of my dealer's Google Ads (Formerly Adwords) accounts, I've lost it. I've threatened to do this for awhile, now I'm going to do it. No more getting screwed by the OEM and their overpriced vendors. No more spending 80% of...
  22. C Dorman

    Ryan Everson's Ultimate Guide to Not Get Forked by Vendors

    Sheena, you're getting FORKED! I'm amazed that they gave you access, so I'll give them that, but you're getting FORKED big time. Never spend any of your own money with an OEM vendor that's handling your co-op spend. Never. In fact, NEVER HAVE AN OEM CO-OP VENDOR BUY YOUR NAME! NEVER! I...
  23. C Dorman

    New CDK Service connect to nowhere

    This doesn't happen too often, but I'm actually at a loss for words here. I can't honestly imagine that CDK would do such a thing. If there is no direct way for dealers to contact and get support, that's just mind blowing. Any OEM that considers that lack of service to be acceptable is sending a...
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