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  1. Jay Nelson

    If You Dropped AutoTrader - Where would you put the Money

    I noticed your name on our list a few times. We're really excited that dealers have been able to see value in our report and start real conversations in their stores and make data based decisions. Whatever direction you go, I hope you find success. Jay Nelson DrivenData VP of Sales
  2. Jay Nelson

    Conquest Options?

    Check us out at DrivenData (www.driven-data.com). I think you'll hear pretty positive feedback about us around the site here as well. Shoot me an email ([email protected]). I may have a couple ideas for you to target your market in a couple out of the box ways.
  3. Jay Nelson

    What do you consider success from Autotrader Trade In Marketplace?

    What do you consider success from Autotrader Trade In Marketplace? ...or whatever it's called this week. If you were going to measure them, what do/would you look at?
  4. Jay Nelson

    SEM Strategy...In House or Agency

    If agency, who would you say are the Top 3. If In House, who handles it? Thanks for the feedback.
  5. Jay Nelson

    AdWords Burn w/ Recent Purchasers

    All great info. How are you guys tracking it?
  7. Jay Nelson

    AdWords Burn w/ Recent Purchasers

    Thanks for the reply. Do you have any data on this, or just guessing like we did? We’re going to run some testing this month to get a feel at a store or two.
  8. Jay Nelson

    AdWords Burn w/ Recent Purchasers

    We're wondering how much ad spend is wasted on clicks from customers who have recently purchased and simply looking to contact their store for titlework, we owe, delivery, etc. Has anyone ever looked at this before? Does 10% sound like too much, or too little? Any feedback is much...
  9. Jay Nelson

    2019 Goals

    It's that time of year, or past it... How is everyone going about setting your forecast and goals for next year?
  10. Jay Nelson

    Adwords Store Visit Conversions

    What type of data are you looking for? Maybe I can help guide you the right way. Something like this...
  11. Jay Nelson

    DealerCenter DMS - your experiences

    We work with a dealer or two that have used it, very hard to integrate and export data. Have you looked at Frazer? https://www.frazer.com/ Seems to work well with smaller stores. J
  13. Jay Nelson

    Auto Voice Mail

    i remember this was a thing back in the day. Has anyone heard of companies dropping VM without a ring? A local RV dealer has been using it with some success?
  14. Jay Nelson

    Anyone use Facebook ads and have had success?

    Very Cool, thanks for the response.
  15. Jay Nelson

    Anyone use Facebook ads and have had success?

    Military is a really cool idea. How do transfer the info to Facebook? Do you have any data on matchback or click and impression results?
  16. Jay Nelson

    Digital Dealer

    I wasn't able to make it out there this year. Those that made it, what were the most impressive products? Who were the most impressive people? Who won most innovative? Thanks, J
  17. Jay Nelson

    Anyone use Facebook ads and have had success?

    Kevin, good info, thanks for taking the time. I had a couple of questions...how did the loss of Oracle's Audience's affect your model, and how do you pull and process the information from the DMS? J
  19. Jay Nelson

    84 month payments

    From a profitability standpoint we shouldn't be quoting 84 months. It should be a tool used by F/I to grow margins and sell product. It should be used on a deal to deal basis; but personally, I definitely agree with whoever said people should be leasing right now.
  20. Jay Nelson

    F/I Menu Provider

    I'm looking for the best out there, anyone heard of MenuVantage? Who are most of you using? Likes/Dislikes?
  21. Jay Nelson

    Facebook Marketplace Inventory Partners: which one should you use?

    Have any of you had any success with Facebook targeting through Oracle or otherwise? I'd love to hear feedback. Thanks, J
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