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  1. erika_simms

    DealerAuthority What can we learn from a chicken sandwich

    It's simple - Brand advocacy MATTERS. Turning clients into advocates of your dealership is next level marketing! What's so great about it is that more often than not, it has little to no impact on a dealers marketing budget. By building trust digitally with clients and then reinforcing that in...
  2. erika_simms

    DealerAuthority Jeff & Alex's ongoing case study of Facebook Management

    2019 is halfway over, and we have hit the 12-month mark for our partnership with DealerRefresh! Below is our 12-month recap of engagement and growth to DealerRefresh's Facebook page: Check-in date: July 11th, 2019 Communication method: Slack Dealer Authority team: Tabitha Flythe & Brian West...
  3. erika_simms

    DealerAuthority Do you Waze?

    @ChrisR it's true that locations in more rural areas with limited Waze use aren't going to see the bene It's good to hear from other dealers that are having success with Waze. @Jeff Kershner let us know if you decide to try it out! I would be curious to hear your results.
  4. erika_simms

    DealerAuthority Do you Waze?

    :iagree: Honestly, dealers in larger cities or metropolitan areas truly should be taking a look at this option.
  5. erika_simms

    DealerAuthority Do you Waze?

    Dealer Authority is working on a new solution package that will include Waze advertising, and we wanted to pose a question to the dealer audience: how much do you know about Waze (other than it can get you out of a traffic jam and let you know where the speed traps are)? A DA client decided to...
  6. erika_simms

    DealerAuthority Instagram Best Practices: Promoting Your Service Department

    Let's talk about Instagram. If the number of touch points it takes to create a deal is 20+ (according to Google), then Instagram should be part of a dealership's digital strategy. This strategy isn't limited to the showroom either. Taking a customer behind the scenes and introducing them to...
  7. erika_simms

    DealerAuthority Jeff & Alex's ongoing case study of Facebook Management

    Time to check in!! Dealer Authority has enjoyed collaborating with Dealer Refresh on their social media presence. We recently took a look at the past 9 months and pulled some impressive numbers from their Facebook Page and engagement. Check-in date: May 1st, 2019 Communication method: Slack...
  8. erika_simms

    DealerAuthority Walking on Eggshells & #MeToo

    Good Monday Fellow Refreshers! Today kicks off the DA guest blog series and I wanted to make sure you had the opportunity to check it out. Our first guest appearance is with Automotive HR expert, Sandy Zannino (I'm sure many of you know Sandy - she's awesome)! Get your dose of HR knowledge...
  9. erika_simms

    DealerAuthority Innovative Dealer Summit Noob

    Couldn't agree more, George!
  10. erika_simms

    DealerAuthority Innovative Dealer Summit Noob

    We saw a few friendly DR faces at the Innovative Dealer Summit in Denver last week! Was anyone else there that we missed? If you were there - what did you think? What are your thoughts on auto conference as a whole (we really want to know)? This was our Marketing Manager's first auto...
  11. erika_simms

    DealerAuthority "Siri, find my dealership."

    It's great that these convos are already starting! I think it's easy for voice search to get put on the back burner - - but have you ever tested it out when searching for your own business just to see what happens? We tried it and it showed us areas that we could improve (content wise) to make...
  12. erika_simms

    DealerAuthority "Siri, find my dealership."

    Is your dealership's website ready for voice search? With over 1 billion voice assistant devices operating in the world since 2018, you can rest assured that this trend isn’t going away. Voice assistant devices range from smartphones to desktop applications, but the true game changer came in...
  13. erika_simms

    DealerAuthority Case Study: 3,928 Google Ranking rise in 5 months

    Happy Monday friends! Dealer Authority has recently released our latest SEO case study and we wanted to share the juicy details here on the forum. Check it out: http://bit.ly/2VTHv1D Our custom SEO strategies enabled our client to see a huge leap in rankings, session duration, and a stellar...
  14. erika_simms

    DealerAuthority Custom Landing Pages

    So many OEMs are cracking down on what vendors can be utilized by their dealers. It's a tough choice, and sometimes there isn't a choice - we get that. Co-op is a crucial part of the functionality of the dealership. But what we want to point out is that sometimes you lose when you only look at...
  15. erika_simms

    DealerAuthority Calling all ladies in Automotive!

    Calling all ladies in Automotive! We want to hear from you!! Dealer Authority will be hosting an all-female, Facebook Live round table March 19th | 3PM and we want to include you!! This is an open call to the automotive industry. We are looking to include 3 female representatives from...
  16. erika_simms

    DealerAuthority Cutting Edge or Cutting Corners in SEO

    Is your SEO vendor cutting edge or cutting corners? Can you find landing pages that look identical to another dealer using the same SEO provider? Where is your offsite content coming from? What are you paying for - custom content or syndicated? Can they give you proof of work upon immediate...
  17. erika_simms

    DealerAuthority Have you had your coffee yet?

    Well, let's just say our coffee won't be that fancy but it will still do the trick!! Being a bit of a coffee snob myself - now I really want to try that!!
  18. erika_simms

    DealerAuthority Have you had your coffee yet?

    Good Morning DealerRefresh! ☕️ Dealer Authority is excited to announce that we have launched a NEW video series, Coffee+Conversions. SEO Strategist, Kayla Maneen and Social Strategist, Emily Bower will be hosting this series twice a month - chatting about all things digital marketing in the...
  19. erika_simms

    DealerAuthority Marketing your Service Department

    So many of our clients want to focus on promoting new car sales and the all-important service department gets lost or completely forgotten in a dealership's digital marketing strategy. What if dealers put the same digital strategy behind their service department as they did for new cars? The...