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  1. Sheena

    Ryan Everson's Ultimate Guide to Not Get Forked by Vendors

    It took me a while to finally gain access to the account... I have asked her in the past why we don't allocate money to the other campaigns rather than spending almost triple the amount on dealer campaigns... She didn't give me a clear answer. I am recently new to this dealership and only work...
  2. Sheena

    Ryan Everson's Ultimate Guide to Not Get Forked by Vendors

    This thread motivated me to reach out see everyones throughts on my vendor.. I am fairly new to all this and have just recently gained access to our Google Ads Account... I have been worried that we weren't getting the best bang for our buck with our PPC vendor for Google Ads. After analyzing...
  3. Sheena

    Thoughts on my PPC 'Manager'

    Background: I have been worried that we weren't getting the best bang for our buck with our PPC vendor for Google Ads. After analyzing our account and realizing we were appearing for irrelevant searches, I had asked for her to organize and optimize our campaigns. Her response: please send me...