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  1. Christopher Connor

    DealerAuthority Why Dealerships Who Pay for SEO Services are More Satisfied

    One way to do this would be still focusing on organic traffic in aggregate, but having access to the granularity of which keywords have lead to these increases, and the specific initiative behind it. Pretty reasonable expectation. Here is data on organic click through rates within search engine...
  2. Christopher Connor

    DealerAuthority Why Dealerships Who Pay for SEO Services are More Satisfied

    Using an analytics software (Google Analytics, annotated with SEO initiatives), and a rank tracker such as White Spark, individual keywords being tracked from several zip codes surrounding the dealership, is an effective way to measure increases in organic traffic and local search results. Your...
  3. Christopher Connor

    SEO?

    Here's an interesting one, and potentially a quick optimization: Old news, but a study conducted in November reiterated the inability to bypass Googlebot's "First Link Counts Rule", except with image links or JavaScript links. So, Googlebot will take into consideration the first anchor text of...
  4. Christopher Connor

    SEO Issue | Fox Dealer Websites

    @Alexander Lau Thank you. Yeah, I worked at an agency that was on it for two years, but because they acquired two other companies during that time.
  5. Christopher Connor

    SEO Issue | Fox Dealer Websites

    Interesting to see a new dealership site vendor Fox Dealer, the "#1 Fastest Growing Company in Automotive" on the Inc. 500. Crawling a few of their websites, they have a silly little error that you should demand resolved if considering them for website development. Their URLs are canonicalized...
  7. Christopher Connor

    Sit down and buckle up. Lets talk about Google Analytics Open API.

    @Rick Buffkin Does the hostname filter in GA not resolve for this?
  8. Christopher Connor

    SEO Issue | DealerON | Enterprise Specials Manager

    For webmasters working within the DealerON CMS, noticed a curious SEO issue using their new Enterprise Specials Manager. Clicking through to the actual ads, the canonical link element is set at a URL that does not exist on your website. This is from a randomly selected DealerON site: <link...
  9. Christopher Connor

    SEO?

    We've had good results with the combination of the following strategies / tactics: Meta data optimization Anchor tag within site nav optimization Building-out content on existing pages ("Used Inventory") Home page content optimization / re-writing for uniqueness Configuring URL parameters...
  10. Christopher Connor

    What content is working for your organic traffic/SEO?

    "Tone it down". Thank you @Dane Saville.
  11. Christopher Connor

    What content is working for your organic traffic/SEO?

    Thank you @ChrisR, liking that idea a lot. Going to revise the internal link specific to "used vehicles", and create an additional link ("used jeeps") to that new page. With "content silos" (or "topic clusters") in mind, likely better for user experience like you mention and site architecture...
  13. Christopher Connor

    What content is working for your organic traffic/SEO?

    Curious what you guys think about this page. Created to rank for "used jeep grand cherokee in [city]", as they are a CDJR dealer. Added breadcrumbs, both as structured data and within the HTML. It's a SRP specific to used Jeep Grand Cherokee. It ranks #8 for this query. Still getting crushed...
  14. Christopher Connor

    What content is working for your organic traffic/SEO?

    @Mel41 Found out today they have a $35,000 monthly budget on Facebook / Instagram. They get a lot of referral traffic from Facebook. Hard to discern with all that exposure the efficacy of the blog posts considering that spend. Guessing they go hand-in-hand: "I [encourage] a mix of...
  15. Christopher Connor

    What content is working for your organic traffic/SEO?

    "#1 is the home page. 2-10 are blog articles. " @AWNick, that is wild. @Mel41 You may be interested in the concept of “content pruning”, that is, deleting non-performing content from your website, and/or consolidating similar content. Using Dealer.com SEO services as an example, I’m looking at...
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