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  1. Katie

    How Hard Do You Try To Convert?

    Some leads that come into our system are no-brainers. People who want cars, right now, and are willing to come into your dealership to get the best deal. Make them an appointment and then BOOM. Moving a car. One more notch on your white erase board. I love easy deals. My question lies in the...
  2. Katie

    Give Your Automotive Sales Leads The Attention They Deserve

    One of the great achievements in the automotive business is the ability to get repeat and referral business. It's really great to reap the benefits of a job well done for years to come. However, no business can survive solely on repeat and referrals alone. In order to generate new business...
  3. Katie

    What Not To Blog

    Most dealerships and dealer service providers have a blog, right? And while you try to have engaging conversation that will promote folks to comment and revisit your blog, are there some topics that you just don't discuss? http://blog.marlboronissan.com/2010/07/19/variety-bad-for-business/ I...
  4. Katie

    Secret Shopping Chat Result - Acceptable or Detestable?

    Who Does Your BDC Consist Of? After chatting with a fellow auto biz member, I'm curious as to whether your BDC/Internet Department are: 1) One in the same? Or Separate 2) Simple a selected group of salesmen? And if you're feeling super proactive, if you could throw a few reasons out there of...
  5. Katie

    Facebook: Making People Appear Busy At Work Since 2008.

    Being in the business, of course I network with fellow dealers often. I understand the use of Facebook and Twitter. Heck, I use them. I can't stand however, when dealers utilize Facebook for obscure updates. Example: "We have a special today." or "It's sunny out!" I know branding is...
  7. Katie

    Show Me Your Apps!

    After being a Blackberry lover for life (or at least the last 2 years) I decided to upgrade to the Droid. So far, so okay. Its difficult to get used to. Though, coming from a BlackBerry that had apps available did put me ahead of the curve a little bit. This is where I ask for the Droid...
  8. Katie

    Advice for a Newbie to SEO

    First and foremost, you guys are all super awesome. Even when I'm not actively commenting, I'm reading all of the tips you give each other and it's really so great. Enough with the flattery :) A good friend of mine is wading his toes in the SEO practices and designing of the website of the...
  9. Katie

    CRM Roll Call

    What CRM are you folks using? Any fellow Aeros/E-Autobusiness users out there?
  10. Katie

    Who Chats For Your Dealership?

    For those of you dealers who handle your own Live Chat function (given that you have the service), do you have your salesmen manage the chats? Or, do you have a designated BDC department/Internet Department handle them? ....and discuss!
  11. Katie

    Google Alerts - The Benefits and Downfalls

    I'm more or less looking for the insight of this wonderful forum again. In another thread, Nick mentioned the use of Google Alerts, which I use personally. It enables you to pinpoint specific keywords and phrases that are being used around the web. This is helpful for locating what others...
  13. Katie

    Twitter - How Do You Use It?

    I remember being around the forums when Twitter was just starting to be born and some people were for the micro MICRO blogging technique, and others were against. Now, it seems like everyone, or most everyone has a Twitter account for their dealership. Just curious how you all use it? Do you...
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