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  1. Alex Jefferson

    Email Marketing Works!

    I am a big believer in consistent email marketing. I’d like to get more heavily involved in conquest email marketing in our area. I have been in touch with Polk and City Twist but have yet to find a vendor that will sell me list of email addresses in my area. I would rather send out myself...
  2. Alex Jefferson

    Edmunds as 3rd-Party Lead Provider -- Thumbs Up or Thumbs Down?

    Jeff - We've been on Edmunds a few months...so far we have had low volume and decent quality. They are at the point where I'm looking at opportunity cost. I would say they are borderline right now...
  3. Alex Jefferson

    RedBumper Inventory Management - Time for Innovation!!

    I've talked to a couple of Dealers who had good experiences and a few Dealers who's experiences have not been so good with Red Bumper. I am still researching and connecting with people in the industry to hear more. Red Bumper definitely has some things that are attractive but whether they are...
  4. Alex Jefferson

    Which CRM are you using?

    Ok folks it looks like ADP CRM is open to trying to catch up with the times as far as their CRM tool is concerned. If you are on ADP CRM and you are an advanced user and would like to be a part of an new ADP Dealer Advisory board please send me an email. NO VENDORS PLEASE!! I REPEAT 1,000...
  5. Alex Jefferson

    Monthly Newsletters

    Grant I have been with Malinda for a few months now and she is awesome! Sharp, easy to work with and shows results! You definitely want to allow DMS access because she will provide you with amazing reports to show ROI. Although we do sell cars, the number #1 thing people will click on in your...
  7. Alex Jefferson

    POTRATZ...Are they really worth the money?

    Jamie, I with you on this and it's interesting that no one has chimed in yet. I have heard Paul is good but I would like to hear more.
  8. Alex Jefferson

    Screw the rules - I'm advertising!

    Alex - I think you should go ahead and do a pre-launch live on DR! If you're scared say you're scared...
  9. Alex Jefferson

    The Unprecedented “Big Bang†Mystery Shop for Digital Dealer 10

    I will be speaking at Digital Dealer 10 in Orlando about, what we “think is happeningâ€, “what is actually happening†and what “SHOULD be happening†in our internet departments. As a part of the presentation I would like to do some CASE studies of internet phone and email...
  10. Alex Jefferson

    CRM/ILM Lead Tracking Reports vs Excel Spreadsheet Tracking Reports: Which do you rely on for accoun

    I have to use a combination because of inadequacies in my CRM/ILM tool. Another factor involves your sales team, management team, and F&I team which can cause otherwise consistent and relevant data to be corrupted at some point during the sales process. This is something we continue refine...
  11. Alex Jefferson

    DD9 Early Birds

    I with ya Joe!
  13. Alex Jefferson

    Congratulations Dealer Refresh!

    Right on Jerry!
  14. Alex Jefferson

    Vehicle Video Solutions

    Thanks for the kind words Joe. I won't take all the credit for what we do. We have a team that always has input on what they would like to see in the videos we do. Ryan - We are in the process our making some changes to improve our video quality. I will try to post when those changes have been...
  15. Alex Jefferson

    Vehicle Video Solutions

    Ryan - I think your video looks good. I have not seen a correlation between video quality and the amount of exposure a video receives. It almost "hurts my eyes" to watch the first video I have posted below but it has almost 20,000 views. We did this video back in 2008. The video below it...
  16. Alex Jefferson

    I-Phone App Integration with Websites

    Thanks Alex and Craig. This should help me at least get on the right track.
  17. Alex Jefferson

    I-Phone App Integration with Websites

    Alex S. - I may have caused a little confusion with the way I worded it. Someone in one of our stores recently came to me with the idea that there may be an i-phone app for dealerwebsites. I don't think it's necessarily service specific but is supposedly very user friendly for setting service...
  19. Alex Jefferson

    I-Phone App Integration with Websites

    Does anyone know how to integrate the service appointment iphone App with a Dealer.com website? I am a blackberry man whose next phone will probably be on the android platform therefore my knowledge of iphone apps is limited.
  20. Alex Jefferson

    Internet Sales Specialist

    Job Description – Internet Sales Specialist Proctor Subaru is looking for a competitive, motivated, team driven, professional individual to join the Proctor family of automotive sales in a full-time capacity as an Automotive Internet Sales Specialist. Job Description: ·...
  21. Alex Jefferson

    ADP CRM - Hate It or Love It?

    ADP CRM summary 4 months latter. "Good support that has to over compensate for an average product at best." Bobby, based on some of your responses i think we were on a slightly different page. I would be happy to chat with you anytime. Maybe we can share some ideas.
  22. Alex Jefferson

    Whats Different About Your Dealerships Website that is better than others

    Matt I agree with you. This has been an issue that I have been trying to figure out how to resolve.
  23. Alex Jefferson

    Responselogix

    It seems like Response Logic attempts to do what we should be training our internet sales staff to do. If we want our sales staff to send out prices on the first email, shouldn’t we train them to do so? If we want our sales staff to send out alternative options, shouldn’t we train them to do...
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