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  1. Alex Jefferson

    Email Marketing Works!

    I am a big believer in consistent email marketing. I’d like to get more heavily involved in conquest email marketing in our area. I have been in touch with Polk and City Twist but have yet to find a vendor that will sell me list of email addresses in my area. I would rather send out myself...
  2. Alex Jefferson

    The Unprecedented “Big Bang†Mystery Shop for Digital Dealer 10

    I will be speaking at Digital Dealer 10 in Orlando about, what we “think is happeningâ€, “what is actually happening†and what “SHOULD be happening†in our internet departments. As a part of the presentation I would like to do some CASE studies of internet phone and email...
  3. Alex Jefferson

    I-Phone App Integration with Websites

    Does anyone know how to integrate the service appointment iphone App with a Dealer.com website? I am a blackberry man whose next phone will probably be on the android platform therefore my knowledge of iphone apps is limited.
  4. Alex Jefferson

    Internet Sales Specialist

    Job Description – Internet Sales Specialist Proctor Subaru is looking for a competitive, motivated, team driven, professional individual to join the Proctor family of automotive sales in a full-time capacity as an Automotive Internet Sales Specialist. Job Description: ·...
  5. Alex Jefferson

    Display Advertising/Retargeting

    Has anyone gotten involved heavily in display advertising or re-targeting. I know there are several companies out there that offer these services. In my opinion one obstacle is the fact that no-one seems to tell you all the places you are advertising on. They only give you a few sites they...
  7. Alex Jefferson

    Online Negotiation

    Is there anyone doing anything with online negotiation software? How is it working out for you? Success or failure?
  8. Alex Jefferson

    Spam testers

    Does anyone know of any good spam testers for your email templates?
  9. Alex Jefferson

    What about the NUMBERS? Which ones matter and which don't?

    “Let’s Talk Turkey Babyâ€. Which numbers matter and which don’t? I was finishing up my EOM numbers, and I wondering what numbers/metrics you all are using. Here are some of my numbers. I did not include any website metrics. That may be another thread. Jump on in! All of...
  10. Alex Jefferson

    vAuto - Is it worth the DOUGH?

    I was wondering who uses vAuto or a similiar product and if it is worth the dough... Let me know your thoughts. Thanks,
  11. Alex Jefferson

    SEO is Great but do you REALLY Know what Keywords Matter?

    Search Engine Optimization has been the "key phrase" for the online automotive marketplace for about the last 18 months. Whether you are using your website, BLOGS, Press Releases, or Videos to rank well in the search engines there are still some interesting questions to answer. What keywords...
  13. Alex Jefferson

    ADP CRM - Hate It or Love It?

    We are changing over from Reynolds & Reynolds Contact Managment, to ADP CRM in the next 45 days. I have said it before but it is so interesting that out of all the clients that ADP has, I have not seen or heard one good post about their CRM tool wowing anyone. So I will ask again: -Has...
  14. Alex Jefferson

    New Industry Stats Company Released!

    I was amazed at some of the new stats released at the 6th annual Digital Dealer Conference in Las Vegas. Check them out 95% of consumers use the internet as a means for shopping for a vehicle, and 75% of these customers submit lead via third party sites. There were 19.6 billion videos watched...
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