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  1. Anthony G.

    I am a salesperson and I need your help

    What brand do you work for? It's likely they have an equity mining solution already bought and paid for using CO-OP dollars to check a box for the factory and no one uses it. Verify before advocating for Gold Digger. If there isn't an equity piece in place then yes it is worth the few hundred...
  2. Anthony G.

    I am a salesperson and I need your help

    It's under the campaigns tab. The BDC manager or one of the sales managers should be able to fix you up. If not they probably didn't buy it.
  3. Anthony G.

    Shared Used Car Inventory! Who should get the lead?

    This is the reality, and exactly what I'm working on.
  4. Anthony G.

    Shared Used Car Inventory! Who should get the lead?

    Thank you! Our accounting team does a great job with transfer units. We do not do a great job of sharing. I think I should work on a solid policy for trading inventory instead.
  5. Anthony G.

    Shared Used Car Inventory! Who should get the lead?

    I need at least 3 of the 11 General Managers in my market to agree with that. I'm struggling to get a coalition to actually bring it up. I'm looking for the counterpoints as to why I shouldn't do it so I can be prepared for the conversation.
  7. Anthony G.

    Shared Used Car Inventory! Who should get the lead?

    I need a differing opinion. Our group shares inventory with all stores in each market. The group site the lead goes to the store the inventory is at. On the individual site, it goes to that store. I'm struggling to find a reason to continue sharing inventory. Close rates, appointments, Phone...
  8. Anthony G.

    602% rate increase - Cargurus

    We decided to cancel if they will not keep the rate the same.
  9. Anthony G.

    602% rate increase - Cargurus

    Did anyone receive their double-up notification other than me?
  10. Anthony G.

    Dealership Phone Systems? From apps to CRM Integrations, what you got?

    Ring Central for 28 stores. PurpleCloud to connect to CRM ELead or VIN. The app is good enough. If half have desk phones and the others are app-only it could cause problems with phone ups. There can be a minor delay between Desk/App that would make for awkward conversations Not to mention the HR...
  11. Anthony G.

    HomeNet vs vAuto as an Inventory Provider

    There is overlap. The homenet feed ids sometimes have the corresponding VAuto dealer MP number on them.
  13. Anthony G.

    The end of ADF via Email is upon us

    I believe the large vendors will get with the program pretty quickly. Perhaps one of the reps can speak to it soon.
  14. Anthony G.

    The end of ADF via Email is upon us

    Elead reached out to me and mentioned that they are ditching ADF at the end of the year. I think everyone is going to force the API. Once we have more guidance I think it will happen pretty quickly. It's going to be like the mad scramble before your parents get home to clean your bedroom as a...
  15. Anthony G.

    Warning for Elead CRM dealerships on customer service

    Eleads support has definitely taken a dive. I have noticed it as well. I have sent the usual management suspects an email asking for some assistance. They are aware it's an issue and "working on a plan" is the answer I received. They did remedy my issues. I just shouldn't have to escalate for...
  16. The_4_Words_That_Make_Sales_Managers_Sound_Stupid.gif

    The_4_Words_That_Make_Sales_Managers_Sound_Stupid.gif

    Your Presence is your leverage
    • Anthony G.
    • Media item
    • Comments: 0
    • Category: RefreshFriday Webcast
  17. Anthony G.

    CDP - Customer Data Platforms?

    I looked at Tealium and it's good, won't pencil with only 250 cars a month. It's better for us to have a single CDP for the whole group. We're wasting money by cannibalizing our Google budget, but a CDP would pay for itself in wasted ad dollars fighting each other over the same customers. It's...
  19. Anthony G.

    Any dealers using TikTok for marketing campaigns?

    This is the actionable tidbit. I'll do it and report back. I suspect its the only way I use short-form video moving forward.
  20. Anthony G.

    NADA 2023 - making DealerRefresh connections at the show

    I'll be there, It's likely ill be at the breakfast panel @Alex Snyder I'll stop and say hello.
  21. Anthony G.

    Seeking A Good Resource For Google Merchant Center

    Do you manage your own AdWords account? If you don't you will have to use the vendor you currently use for paid search.
  22. Anthony G.

    Key Fobs - In-house or outside vendor?

    We like it.
  23. Anthony G.

    Key Fobs - In-house or outside vendor?

    dealerkeysolutions.com sells the keys, key cutter, and fobs. We use the Gymkana 994 key machine. Does 98% of our keys and is easy to use and program fobs. Lowered our expense by about $1700 a month from car key express. The learning curve for the process change in parts was a challenge. 18...
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