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  1. David Greene

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Thanks @11dealerships , the article at the link you sent across doesn’t unfortunately contain a complete enough picture to formulate a reliable assessment. When determining winners and losers the articles methodology compares one day (3/17) vs one day (3/10), that’s too small a timeframe to gain...
  2. David Greene

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    @11dealerships when observing the organic declines (ranking position or traffic) for those who experienced them post 3/12 Google update we see consistent patterns/trends across the variety of SEO tools leveraged. The tools leveraged such as the publicly accessible SEMRush or Ahrefs track...
  3. David Greene

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    There are an array of excellent SEO/competitive tools on the market to utilize in tracking a website's SEO health (some expensive, some not so). Like a doctor conducting a health check a prudent SEO will rely on a combination of data points and tools, not just one to formulate an accurate...
  4. David Greene

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Thanks @Alexander Lau unfortunately there are no fixes with core algorithm updates like the one that occurred on March 12th 2019. Following the 3/12 update Google restated that with broad core search engine algorithm updates "There’s no “fix” for pages that may perform less well other than to...
  5. David Greene

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Thanks @Jeff Kershner in examining the array of 3rd party SEO tools on the market, those who initially experienced declines post 3/12 Google update have only seen the declines continue. Very impressive YoY comps btw, you obviously have a solid SEO strategy at play!
  7. David Greene

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Thanks @Eley Duke, take a look at some of the pointers in the video which will be a helpful start. Additionally if you don't have Google Search Console installed on your site get it, it's free and takes 2 minutes to install. It provides a wealth of information provided by Google for you to...
  8. David Greene

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Thanks @Jeff Kershner you are right that this a wake up call for some websites within our industry, the best tactic you can ever utilize in SEO is to put the user first and not try to game the system. A lot of those in our industry who recently saw losses did not follow these rules, Google will...
  9. David Greene

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Search Engine Optimization (SEO), is arguably the most important marketing tactic for dealerships today, yet still remains the slowest and most confusing of all channels to master. But that free area of Google (the results without the ‘Ad’ label next to them) cannot be ignored. Especially when...
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