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  1. 1

    CDK Website Pricing

    I asked this in an old threat but thought I'd start a new one - I was wondering what type of pricing you were getting for CDK's website? And if it was different or the same for GM vs. other OEMs (i.e. cheaper for GM)...or perhaps just cheaper b/c they subsidized half the cost via the IMR plan...
  2. 1

    CDK Exits Digital Marketing Business!

    Curious about CDK's pricing for GM and non-GM as they had atleast 3k dealerships athat were not GM. Does this imply 1 year was about 19.6k or 1633/month? I assume its a package deal with the DMS? And is it discouonted for GM dealerships; or is it just the IMR program, where they can charge...
  3. 1

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    we have, though it's too early to say anything definitive. Though if others saw the same, we can probably draw some conclusions from that.
  4. 1

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Alex: any luck? We didn't receive anything, nor have anyone we spoken to. And the data seems all over the place. We spoke to our Cargurus rep who largely said the same as you - algorithims always change, and they always adapt, and they have many other sources of traffic. I'd be interested in...
  5. 1

    Cars.com & Facebook Product

    My initial reaction was similar to @craigh, but you make an interesting point @DAVE. My only issue is it is the numbers appear too high. Inventory on Marketplace per provider is still in its early stages so getting 218k chats must be more that first finding a car one is interested in. But I...
  7. 1

    CarGurus - significant drop in traffic?

    Interesting find @alex....were you able to verify? @georgenenni - anything further beyond those 4?
  8. 1

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Haha, appreciate the clarification - sounds like you are saying its not just 4k keywords but the pattern holds across the spectrum. In that case, what about the google link I previously sent that said cars.com was -1% in traffic since the change? Further and most importantly, assuming you...
  9. 1

    CarGurus - significant drop in traffic?

    Very interesting observation. The drop in sending to our website is not good since that's what we all prefer, though maybe fixable. Regarding the high volume, low converting keywords - that might make this less significant if its low quality volume they are losing (except for the dealer...
  10. 1

    CarGurus - significant drop in traffic?

    You nailed it.
  11. 1

    CarGurus - significant drop in traffic?

    No argument here :). But still am curious (1) why the cars.com chart of 4k words is better or worse than the carfax chart of 20k words or cargurus millions of words and that google interview that said post algorithm cars was actually -1% on traffic; (2) As Alex just noted, clearly based on...
  13. 1

    Cars.com & Facebook Product

    Has anyone used the Cars.com Facebook product? According to this article, 40% of all chats turn into leads: https://www.mobilemarketer.com/news/how-carscom-drives-a-40-chat-to-lead-conversion-rate-on-facebook/545127/ We use the company for its core product and its a reasonable price to...
  14. 1

    CarGurus - significant drop in traffic?

    I had EXACTLY the same question and I think the posters here did a good job. The graph posted by Cars.com only used 4k keywords; Carfax used 20k keywords, and Cargurus pays for millions. So definitely "spin" as another poster noted. It would have been helpful if David or someone else from one...
  15. 1

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Hi Mary Grace: Just to clarify as we have GM dealerships, they have told us you are not qualified as a website provider, only for your LDM product and a few others like Online Shopper. Don't get me wrong: We think your service is terrific and are looking forward to whenever GM allows us to use...
  16. 1

    CarGurus - significant drop in traffic?

    Thanks Alex. Re; CG fixing it, I don't take a view, but from what I've read it is the upper vs. lower funnel issue, and that's not really fixable for Cargurus. However, you or another poster mentioned Google changes their algorithm every few months, so who knows what the next one does, could...
  17. 1

    CarGurus - significant drop in traffic?

    Jeff - to answer your question, and I believe a prevoius poster touched on this on this or another thread, it's about Google making its search results better and Cargurus are lower funnel, so when customer want more reviews, more rich data, more content, they need upper funnel so they adjusted...
  19. 1

    Cars.com Have you looked at your dealers' SEO rankings since March 12th 2019?

    Thanks David - very interesting posts by all. Your competitors came to our dealers yesterday and said that your company was misrepresenting information. Namely, that the data above was based on a sample of 4k keywords. For example, on another thread, a poster showed the slide that Carfax has...
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