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  1. Timothy Main

    Looking for some CRM user feedback - which one?

    @Tony Howard I've looked several of the systems you mentioned over the last few years. And when selecting a new CRM it is typically not which is the best solution available but which has the fewest amount of compromises to how we do business. What worked for the dealer group I managed might not...
  2. Timothy Main

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    I feel that there is a small correlation but it is not anywhere close to the defining factor. Regardless of market size the defining factor to close rate is people and process followed by marketing strategy, inventory selection, etc. I've seen large market stores close at a high percentage, and...
  3. Timothy Main

    Why are most Dealership Service Department behind in digital marketing

    Why do you think dealer service departments have so little focus on a digital / online marketing strategy? Even though this question was asked 3 years ago it is still a valid question today. It stems from a lack of understanding of digital marketing as a whole, and to be successful on the fix...
  4. Timothy Main

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    I personally look at closing percentage as a byproduct of the process good or bad. Some individuals get hung up on improving the end number without understanding all of the steps that lead to that result. The stages should be based on the store averages for specific metrics. For each metric an...
  5. Timothy Main

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    I believe goal closing percentage should evaluated on a store by store basis.There are so many variables, internally, and externally that influence a stores potential closing percentage that it would be unrealistic to set a group wide goal percentage. Here is an example to support that...
  7. Timothy Main

    It's 2019. What is a good Web Lead Close Rate? [Insert "yeah but our leads are different" here]

    As a former E-Commerce Director for a 9 rooftop group in a major metro that also used Vin I have also seen the manually marked bad function used improperly. In my a opinion a lead should only be manually marked bad if the lead received has bad or no contact information. If the lead has...
  8. Timothy Main

    Dealer.com Advertising is a no go according to DDC themselves

    Hey John, its been a while since we last spoke. I've known about this change for a while and from what I've been told your assessment is pretty much spot on. I believe VIN has been running this model for a while but the title has been Performance Manager.
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