Search results

Search the forum Search Blog
  1. Jim K

    Way cool - Why car companies still spend thousands on clay models

    The video provides a few good reasons. Would fun for sure but this is still my skill level. ;-)
  2. Jim K

    Way cool - Why car companies still spend thousands on clay models

    All you car geeks will love this. With all the tech, 3D modelling, CNC and augmented reality available today, human clay modelers are still essential. Very cool. Watch the vid here: https://www.businessinsider.com/why-car-companies-spend-thousands-clay-models-2022-5
  3. Jim K

    Promoted Article Digital Dealer Tampa 2022 REVIEW with Kevin Frye | #digitaldealer

    Fun and informative recap. You are very generous with your time. Thank you @kevinfrye .
  4. Jim K

    17 years old! Happy Birthday DealerRefresh!

    Congrats. Monkey Shoulder for everyone! You guys have entertained and educated me since I logged in for the first time. Thank you guys and thank you to the community.
  5. Jim K

    I've DuckDuckGone'd to Brave Browser

    Wow. Do you think that these products exist is indicative of a real problem? :rolleyes: :dunno:
  7. Jim K

    I've DuckDuckGone'd to Brave Browser

    Admire and respect your conviction and principles @Alex Snyder . I've been using DDG and Brave for a while, but will switch exclusively to Brave now. I only use Google when I want to know how my clients are searching and seeing the world.
  8. Jim K

    TradePending's Annual Consumer and Dealer Survey Results

    Wow. Lot's to unpack here. Thanks for sharing.
  9. Jim K

    22 Retail Automotive Predictions for 2022

    @Ryan Everson you are a Marvel avenger and your super-power is Prediction. You touch on finance, marketplaces, DR, attribution, competition +++ I've been following Intuit's purchase of MailChimp for $5.7 billion. That lead me to Credit Karma that Intuit purchased last December for $3.7...
  10. Jim K

    PR & News New Reyrey study: "There really isn’t an online buyer or an in-store buyer"

    Spotted this today: CAR BUYING UNFOLDED: A DEEP DIVE INTO TODAY’S BUYING BEHAVIORS AND PREFERENCES (see attached PDF) Reynolds & Reynolds surveyed 1015 consumers on everything from Online Research, Digital Retailing, Trade Valuation, Pricing/payment, Test Drives, In-store Experience, F&I and...
  11. Jim K

    Dealership Network - Existing Model Going Away?

    I've done a little research on this recently. Europe seems to be the testing ground for what might eventually work in North America. There are different legal and regulatory hurdles in NA and consumer behavior is a little different than in Europe. Here's a recent piece on what the selling...
  13. Jim K

    FRIKINtech The Used Car Factory is real!

    Very cool play-by-play and close Alex.
  14. Jim K

    PR & News New Auto-tech Ensures Dealers Aren’t Missing High Margin Sales

    Performance-based model. Dealers pay only for closed deals, never leads. Niagara Falls, New York — November 30, 2021 — Today at a small private event, ReturnCX officially announced the launch of its suite of data-enabled products to the US retail automotive industry. The company’s flagship...
  15. Jim K

    What is your website's conversion rate?

    @Jeff, I know attribution is a bad word for many, but is anyone, can anyone, accurately provide a conversion metric tied to sales, that you indicate is so illusive?
  16. Jim K

    What gives with Google and the Antitrust PR?

    I think you're right @George Nenni. Whatever happens Google (Alphabet) products will always be an important part of a dealer's marketing and media mix but this speaks to the importance of diversifying and exploring other ways to reach and engage buyers and current customers alike. It's so...
  17. Jim K

    Automakers Mimic Netflix’s Playbook to make billion$

    Wow. Lots to unpack here. Thx @Jeff
  19. Jim K

    Why is social proof so persuasive? // Local Marketing Insider #020

    This is good stuff @jakehughes. Reminds me a little of nudge theory and bar owners putting stickers of flies in urinals which gave us dudes something to aim at. Research says it reduced spillage by 80%. Yes, someone studied that! :dunno:
  20. Jim K

    What gives with Google and the Antitrust PR?

    Here's a bit more detail that also cites Amazon and Apple as targets. Exclusive: Google warns customers about antitrust bills https://www.axios.com/google-small-businesses-antitrust-congress
  21. Jim K

    What gives with Google and the Antitrust PR?

    Got this email from Google today. I'm sure many of you have too. What gives with Google @George Nenni ?
  22. Jim K

    Change my mind: Dealer Website Finance Calculators should die

    @alex, (sorry to change topics) - you mentioned leasing on a recent Refresh Friday too. Why don't we see more creative leasing offers? Leasing is a great/better option for many and not as bad as it used to be. Dealers get the service, a guaranteed customer at the end of the term (sooner if...
  23. Jim K

    Who is your next buyer? Follow the money - $2.3 trillion up for grabs

    Interesting piece about the $2.3 trillion in savings Americans are slow to spend since the pandemic started. Automotive is seeing some pent-up demand rebound and record profits. But Bloomberg suggests this isn't a recovery and many families will continue to hold onto their savings. Similar...
Top Bottom
Back
Menu