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  1. Marc Freedman

    Exterior vs. Interior Inventory Photos?

    They're equally important. We provide photos for several hundred dealers and have never had one that wanted the interior pictures first. The online experience is generally designed to mimic the live in-person one that people are familiar with. You see a car in the showroom or lot and obviously...
  2. Marc Freedman

    Our dealers using 360 cameras for inventory?

    Hi Carsten, thank you for the questions. Marc Sorry, I wasn’t clear about 360 take rate. I was thinking of our photo studio clients with the 98% figure. It’s quite different for our software-only customers. Many have it. Some don’t, primarily small dealers. The Orloff web site is not ours. But...
  3. Marc Freedman

    Our dealers using 360 cameras for inventory?

    Interior 360 is a standard feature of our dealer photo software. About 98% of customers use it. We use the latest Ricoh Theta model - the SC2 B2B. Here’s an example with hotspots. Their HDR exposure provides nice color definition. The camera is 6K. We’ve tested their 11K camera but it doesn’t...
  4. Marc Freedman

    Vehicle Photography and Virtual Showrooms

    Frank, here is an example from Galpin VW. This special URL on their site shows both the original and processed pictures.
  5. Marc Freedman

    Vehicle Photography and Virtual Showrooms

    Joe, Outstanding video. It holds up well after 5 years! Dealers tell me key reasons they buy studios are branding, consistency, and photo quality. The one thing that's changed since the video is automation and AI. So you can take up to 200 high-quality, high-resolution photos with a...
  6. Marc Freedman

    Vehicle Photography and Virtual Showrooms

    Richie, there is a full spectrum of BGR (Background Replacement) services, including fully manual services from third world countries. CarCutter is a good one. I talk to dealers all day. Everyone has a different preference like Bill, Richie, Joe, Dan, and Dalton. That’s why we provide a...
  7. Marc Freedman

    Digital Marketing Agencies Using AI to Write SEO & Social?

    I've had a similar experience to Jessica. There are limited ways that we've found it useful. In one win it came up with many brilliant taglines for a creative campaign, one of which we used. For articles AI doesn't (yet) have a sufficiently deep understanding of the automotive industry...
  8. Marc Freedman

    Photo Booth Services

    Marsh (@CARTOWNMONROE), we've been providing photo studios for several years. We've launched many innovations like 4K displayed photos, instant upload and publishing, ceiling truss, no-rust turntable, infinity floors, studio computer for wifi and remote troubleshooting, AI-enhanced pics , etc...
  9. Marc Freedman

    Post Sale-Pre Recon Advertising: Auction Images vs Stock Images on VDP

    Tom, I agree. It's definitely ideal to move vehicle pics and listings from auction to dealer. We can do it a few clicks. EZ360 provides similar merchandising tools for our imaging system, as well as video and animation
  10. Marc Freedman

    Post Sale-Pre Recon Advertising: Auction Images vs Stock Images on VDP

    I'm interested in this as well. You don't want to lose a few days of marketing. I think auction pics are genuine and a good bet for an initial listing, though they may not provide the quality and coverage of your own pics if your dealership has a photo studio.