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  1. Joe Friedrichsen

    #RefreshFriday Eric Miltsch joins us to review his 2020 Predictions

    No predictions about a 2020 pandemic and its impact on automotive? Pssh. What does this guy know? ;-)
  2. Joe Friedrichsen

    Do You Leave the Dealership License Plate Frame On or Off?

    Haha. For sure it's a better option. And exactly, at least it isn't an asterisks frame.
  3. Joe Friedrichsen

    Do You Leave the Dealership License Plate Frame On or Off?

    This is actually a great question @Alexander Lau. Before you brought this up, I never really thought about it. But to answer your question, I personally take mine off and replace the frame with a custom one. I just don't like the look of the dealership frame. That's really the main reason. I...
  4. Joe Friedrichsen

    Coronavirus - the Automotive Industry and your Dealership

    Interesting thought. In my opinion, I think the new normal will consist of many dealerships reinvesting in digital marketing/advertising because of the role it's playing right now with so many shoppers online and dealerships being forced to close. Whether dealerships are forcibly closed or...
  5. Joe Friedrichsen

    Coronavirus - the Automotive Industry and your Dealership

    Just to add to this conversation, the company I work for, Dealer Teamwork, recently announced its recommendations for dealers to help them succeed amid the ongoing COVID-19 outbreak. I'll put them here for you all to check out: Dealership Branding – Dealers should focus short term branding on...
  7. Joe Friedrichsen

    Coronavirus - the Automotive Industry and your Dealership

    Interesting. Did those dealers that you spoke with offer up any specifics on how they would potentially deliver those vehicles to customers or make that delivery service a reality? Also, did you get the sense that these dealers were seeing this option as something to consider as a unique...
  8. Joe Friedrichsen

    Coronavirus - the Automotive Industry and your Dealership

    Interestingly, there have been reports recently of seemingly healthy younger adults in their 30s who have gotten severely sick due to COVID-19 Coronavirus. That said, those individuals seem to be the exception to the rule. Regardless of people's age, it's reasonable to believe that automotive...
  9. Joe Friedrichsen

    Getting found is only half the battle - SEO is NOT enough

    Great post @ed.brooks ! Having shoppers choose YOUR dealer over one of your competitors can sometimes boil down to HOW you respond to negative customer reviews on your GMB profile. I've seen many cases where dealers either don't respond to negative reviews or they respond in a way that makes...
  10. Joe Friedrichsen

    Any of you guys completely moved away from Cable TV to strictly Internet TV??

    I don't have cable at my place. I use Netflix (via my friend), Disney Plus (free year through Verizon), Fox Sports Go (for the MN Twins), and HBO (again through my friend). So, yeah, I mooch, but I share too ;-) Anyway, I'm completely content with what I have. Cable is still useful, but it's...
  11. Joe Friedrichsen

    DEALERSHIP BLOGS... WHO'S STILL DOING THEM?

    Great point Alex. I agree. To address the OP's point, creating a blog that delivers helpful content and that links to other parts of your website to keep shoppers on your website can still have success - even if blogs aren't as effective as they once were. If you do that, there will be...
  13. Joe Friedrichsen

    Your presence is your leverage

    Everything about this thread is wonderful, haha.
  14. Joe Friedrichsen

    Instagram Stories Ads - Are You Seeing This Too?!?!

    Great post @mbloom19! Yes, this should serve as a wake-up call for dealerships to keep their ad agency or vendor accountable for advertising spend. To state the obvious, if relevant locations aren't being targeted, a dealer's ad spend is going down the drain. I hope this isn't widespread. I'm...
  15. Joe Friedrichsen

    Need Opinions on Video Content

    Hi Zach - I think you're off to a good start! I've seen dealerships come up with some pretty creative video content in the past. In addition to helpful how-to videos, you can also look around at customer reviews of vehicles and look for common questions that arise about those vehicles. In...
  16. Joe Friedrichsen

    What are the key feature required for a landing page?

    @Deavid Welson: Effective/successful landing pages have 4 traits: Proper technical SEO structure so search engines can find content faster Dynamically published vehicle & service offers (when possible), which creates fresh content more often Relevant page content that matches search intent so...
  17. Joe Friedrichsen

    Anybody here using Google Data Studio?

    First, Ryan, great video! Dealerships definitely need more helpful information like that. Wishing you luck in your DSES session! Second, another good way for dealers to display Google Ads information in Google Data Studio is by organizing data by High, Mid, and Low Funnels. Dealerships...
  19. Joe Friedrichsen

    Customers want more VIDEO - What is (or would be) your strategy?

    Ryan, here's the picture I added earlier without the url blurred.
  20. Joe Friedrichsen

    Customers want more VIDEO - What is (or would be) your strategy?

    Right? Anything you can do to grab a car shopper's attention and keep them on your page - including adding dogs to your video's thumbnail :D.
  21. Joe Friedrichsen

    Customers want more VIDEO - What is (or would be) your strategy?

    Another good video tactic for dealerships is putting a video on model-specific landing pages. This increases engagement and the opportunity to influence shoppers more. We all know video influences shoppers up to 80% more than just pictures. Here’s an example of a dealership using a Ford...
  22. Joe Friedrichsen

    Facebook vs Google Ads

    As a few others have already mentioned, testing both is the best way to go. Each are effective in their own way and can compliment one another when set up well. As far as determining which one gives you more bang for your buck with a limited budget, you'll want to make sure your conversions and...
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