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  1. Brittany

    Coronavirus - the Automotive Industry and your Dealership

    As long as you're not old or have an auto-immune deficiency, or come into any contact with anyone that fits those two categories, you're fine. (And we all come into contact with people every day unless you're a hermit or have issues that force you to stay at home). As far as I've heard, that's...
  2. Brittany

    Carvana Partnering With Dealerships - Partner Inventory?

    I'm here for the discussion comments that will inevitably follow. I wouldn't have thought this would be in Carvana's future.
  3. Brittany

    What are the Top 2020 Superbowl Car Commercials?

    The Hummer ad actually gave me chills... I'm not even a Hummer fan
  4. Brittany

    Have BDC's Outgrown the Dealership?

    Cue the rise of centaur teams EDIT: Centaur teams = combination of technology/AI alongside real people. AI can be useful in situations, but you also have to have that human touch.
  5. Brittany

    8 Automotive Marketing Predictions For 2020

    Great information! I'm still so curious about Tik Tok. Are any dealerships here using it now?
  7. Brittany

    Facebook Marketing with Celebrity Images

    How does grabbing someone's attention with relevant content provided through a "celebrity" feel? Like the meme from before. Genuinely curious on your thought here. It doesn't feel like a cheap tactic when the goal is to engage someone so they can learn about what you're doing/selling. Pop...
  8. Brittany

    ThinkWithGoogle - Automotive Marketing

    https://www.thinkwithgoogle.com/marketing-resources/experience-design/tierless-automotive-marketing-approach/?utm_medium=email&utm_source=d-content-alert&utm_team=twg-us&utm_campaign=TwG-US-CA-ExperienceDesign-2020-01-07-Tiered-approach-to-marketing&mkt_tok=eyJpIjoiT0dNMVpHRTVOelkzWmpZeSIsInQiOiJ...
  9. Brittany

    Innovators jump from planes

    We have a saying around the office that goes "we build the plane while we're flying," definitely sounds familiar
  10. Brittany

    Craigh Hoogheim is the man!

    THANKS @craigh You're amazing and awesome and Merry Christmas
  11. Brittany

    Let’s discuss Automotive “Experts” embarrassing misogynistic ad

    Not only is it 2019, but according to this study from WD, 45% of new car sales are coming from women. While this is targeted at dealers, it's still important to try catching up on the demographics of the market in general. :yell:
  13. Brittany

    Deals4Dealers Better Car People - Boost Engagement with REAL people 24/7/365

    Since 2010, Better Car People has helped dealerships use technology alongside real people to get the best engagement from your leads. We help with after-hour leads, call lists, and DMN leads (GM ONLY). We even have a full, virtual BDC if that’s what you need. This holiday season, you can bundle...
  14. Brittany

    What Happens When Customers Stop Answering the Phone? One Major Way the iPhone Hurts Your Sales

    Just a heads up from someone who uses this feature, sometimes the calls get through. I get SPAMMED with robocalls throughout the day, so it was a no brainer for me to use this. However, I still get about 3 calls a day that somehow make it past the block. I don't know how that works, but just...
  15. Brittany

    Tik Tok, what's your plan?

    Definitely interested to see how this goes for you guys! Keep us updated (:
  16. Brittany

    Where have all the UPS gone?

    I was wondering how old it was when I saw Blockbuster videos xD
  17. Brittany

    Tik Tok, what's your plan?

    I think Tik Tok needs a little bit more time before investing anything into. Those damn teens grow up, but after watching Vine fall away, I'm not too hopeful Tik Tok will stay around long enough for those kids to be ready to buy a car. But who knows, social media is finicky like that
  19. Brittany

    The New Tesla Truck - What do you honestly think?

    I feel like it should be in some post-world dystopia movie. ... I can't bring myself to absolutely hate it though :lol:
  20. Brittany

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    @Marc Lavoie I don't think it will ever be about exact payments. If you're going to include payment options, you're going to have to make it very clear that these are estimates, and not exact payments. I think the bigger point is that people can get an idea, and not only that, but you're not...
  21. Brittany

    Question on Digital Retailing.. Could displaying payments on your website scare off customers?

    Just a thought, but how many people are "scared away" because of the lack of pricing? There's just too many people who want to do all of their own research, who want to make decisions without an influencer (such as a sales person), and too many options for customers to pick from to settle for...
  22. Brittany

    New Dealer.com VDP Not Sending Events

    @Rick Buffkin These keep making my day, thank you :lol:
  23. Brittany

    The Automotive Industry in 2030: Say “Goodbye” to Brand Loyalty

    Watched an interesting webinar today that talked about consumers being loyal to conveniency instead of brands... Just a thought :D
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