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  1. Zach Houseknecht

    Carvana Partnering With Dealerships - Partner Inventory?

    If that is how it works, I could see it helping aged inventory out. But exactly like you said - it gets rid of all the potential benefits - financially and otherwise in regards to dealing with the end customer directly. I'm interested in how many dealers hop on this and the effect it will...
  2. Zach Houseknecht

    Carvana Partnering With Dealerships - Partner Inventory?

    This just popped up in one of the Dealer Facebook groups I'm in, and I wanted to see if anyone here had any ideas about it or more news on it. Plus to get opinions on it too. It seems as though Carvana is partnering with certain dealerships to show their inventory. What benefits could this have...
  3. Zach Houseknecht

    Who's gonna purchase a .dealer domain? Post your Questions and Opinions!!

    I know I may sound crazy, but I feel like we should be using the word dealer less and less (specifically with our customers). I think it sets the expectation for haggling and coming to a deal, which I know most of us want to get away from in this industry. I've proposed to call each of our...
  4. Zach Houseknecht

    Got any project cars?

    There are some great ones in here, but I personally have a soft spot for Saabs. One literally saved my life in a car accident. That being said the current fleet is as followed: Daily - 2000 Outback with 205k. She's slow, the clutch is old and worn, but having headgaskets and timing belt...
  5. Zach Houseknecht

    Conspiracy Time: Facebook Reactions Affect Engagement and Exposure

    If it's anything like YouTube - it's valued the same or near the same as if they were "Thumbs Up" or other happy reactions. At least for a long time YouTube's algorithm promoted these "negative" videos the same way because they got engagement - not based on whether or not the engagement had good...
  6. Zach Houseknecht

    iPhones will send calls to voicemail in iOS13

    I've found the same thing. Tried different emails, made sure it was my "Apple Email" Inbox, read/unread - no differences. Either they need to adjust it, or this is how it will operate...maybe this is Siri not doing her job, if so what's new? Hahaha
  7. Zach Houseknecht

    iPhones will send calls to voicemail in iOS13

    It’s here! Just an FYI iOS 13 is going out over the air. The feature is off by default, but takes two seconds to enable. I’ll let you know how it all works over the next day or so...I’m going to do some experimenting with numbers in my emails and what have you.
  8. Zach Houseknecht

    An Industry Built Around Selling Things to an Industry Built Around Selling Cars

    I feel it took very little time for me to love this industry. That being said I want to keep a focus on what the consumer sees and feels - but it's hard as the dealership world just beats certain things into your head. I said for the longest time I will only call them cars and trucks, and I...
  9. Zach Houseknecht

    An Industry Built Around Selling Things to an Industry Built Around Selling Cars

    I'm still a newcomer to this industry, only being in it about 5 months. I just need a moment to rant about third parties, and all the different tools used on a daily basis. I'm just blown away at the amount of third parties and tools that only do a single, or very minor task - and almost none...
  10. Zach Houseknecht

    iPhones will send calls to voicemail in iOS13

    According to Apple they will “use Siri intelligence to allow calls to ring your phone from numbers in Contacts, Mail, and Messages. Any number that can’t be found in one of those places will be routed to voicemail." I like this logic, and while Siri is not great at a lot of things, any of the...
  11. Zach Houseknecht

    iPhones will send calls to voicemail in iOS13

    I like this feature. Can't wait to enable it myself - that being said I also utilize AT&T's Call Protect and it has cut down on robo/teletmarketing calls that I have recieved. Carriers will vary with this, but Verizon includes storage of up to 40 iPhone Visual Voicemail messages at 3 minutes...
  12. Zach Houseknecht

    PR & News Rivian lands $350 million investment from Cox Automotive

    Rivian, the adventure-minded electric automaker that plans to produce a pickup truck and SUV, has raised $350 million from global automotive services company Cox Automotive . The two companies said Tuesday they will also “explore partnership opportunities in service operations, logistics, and...
  13. Zach Houseknecht

    Where is Amazon going with this?

    I know at one point - this was many years ago - Fiat had a deal with Amazon to sell cars direct to consumers in Italy. I heard a rumor elsewhere that FCA NA wants to use Amazon to sell cars directly. I don't know how they could do this without being in a tight spot legally, and without pissing...
  14. Zach Houseknecht

    People's Choice Awards for Best Vehicle Photos?

    These look great! The detail shots in the interior really pop!
  15. Zach Houseknecht

    Need Opinions on Video Content

    I have seen many threads, and many articles about the importance of video in the dealer space. To give you all some background I created a personal YouTube channel that was moderately successful for a time - https://www.youtube.com/zachhouseknechtgaming. I was consistent, creating exactly what...
  16. Zach Houseknecht

    People's Choice Awards for Best Vehicle Photos?

    George, At our dealership we aim to have consistent, quality photos and more than 40 photos a car. People seem to not only stay on the pages longer to view all the images, but it seems to leave less questions about a car. Here's an example of one of our used, something "special" like a...
  17. Zach Houseknecht

    Are You Worried About Duplicate Content for Your Dealership Website? You Should Be.

    You're absolutely correct @TabFlythe. I think that's another problem with the industry as a whole. Not placing enough importance on custom or dealership specific content. Even the ad agencies create decent content, but don't focus on making things that stand out for each dealership - it's kinda...
  18. Zach Houseknecht

    Are You Worried About Duplicate Content for Your Dealership Website? You Should Be.

    I personally can't stand the images that FCA pushes for slides on their dealership network's websites. They aren't well designed - and the bigger problem is that they are all THE SAME. No dealership logo, no geographic specific content. Just the same sliders for every CDJR dealership in the US...
  19. Zach Houseknecht

    Do well written comments make a difference?

    I think photos (lots of them, and with good lighting) and your website VIN decoding and listing features overall is more important. That being said we are using a comment/description directory that we are paying for to expedite the description creation process. Some of the language is a little...
  20. Zach Houseknecht

    If You Dropped AutoTrader - Where would you put the Money

    We're putting the money we were giving to AutoTrader (cancelling this month) into dynamic inventory ads, more traditional Google/Facebook Ads, and tools/products to better support our website. When we get potential customers to our actual dealer site, we have a much higher show/close rate than...
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