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  1. K

    Marketing Ideas

    @Alexander Lau Yup. Agreed. Thank you!
  2. K

    Marketing Ideas

    @Alexander Lau , thanks for your response, but I'm just looking for ideas from this community. I wasn't promoted by any means. Just wanting to try to help boost lead traffic while my marketing manager is out sick and my MP agreed that we need to do just that. I'm in full communications with both...
  3. K

    Marketing Ideas

    Thank you @Alex Snyder!
  4. K

    Marketing Ideas

    Need some help from all you smart marketing folks... BDC Manager here with little to no experience in the world of marketing, back in the auto BDC world for just shy of 7 months. I know my leads are contingent upon marketing/advertising, inventory, pricing, service, etc. - one big full circle...
  5. K

    Back to BDC...what's changed?

    Alex, your reply made me laugh! It kinda reminds me of my relationship with my significant other :lol: he is always going to complain about something, I always have to make sure he feels needed and important, and I have to make anything I want seem like it was his idea! But in all seriousness...
  6. K

    Back to BDC...what's changed?

    dfdf Hi Alex! I do agree our BDC ought to be paid on the appointments shown rather than the solds due to lack of involvement and control in the actual sale. However, I struggle with a few of the sales managers (aka BDC naysayers) telling me they don't want to me pay BDC on appointments...
  7. K

    Back to BDC...what's changed?

    Hi Stevie! Thank you so much for taking the time to share with me! I like what you said - I shouldn't compare myself to the industry as a whole, I have to do what is best for us and what we want to accomplish here and measure my own growth as I go. I appreciate you helping me find some ground! :)
  8. K

    Back to BDC...what's changed?

    Hi, I took a 2-year hiatus from BDC and just got back into the industry. I am now at a 1-rooftop, smaller store (150-200 cars/mo) that kinda sorta had a few designated BDC persons, but honestly...not really. It's always been more of a referral/walk-in based, mildly "old school" store. I was...