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  1. digital_gangster

    Are traditional website form submissions dead?

    We moved the Contact Us CTA to open live chat on all sites last fall. I feel pretty good about the reaction so far and have not heard anything negative from our BDC. And believe me, they would certainly speak up. We are still trying to nail down the analytics/ROI on this change, but we'll get there.
  2. digital_gangster

    Geo keyword stuffing? Local landing pages that work - getting rid of the gibberish

    This might be a tough one to prove. Even with analytics to back up your theory versus the co-op services, the "free" money is going to win in most cases. Unless you are talking to an exec with the same, forward thinking mindset, of course. Then it comes down to proving that Google cares, which...
  3. digital_gangster

    Geo keyword stuffing? Local landing pages that work - getting rid of the gibberish

    Atul, Hello! :) You make really good points here. I also think that when it comes to SEO, or other content related changes that you make to a website, the fallout needs to be considered. I wonder, with more customers willing to go a little further to buy, or dealers willing to ship cars a...
  4. digital_gangster

    Any dealers using TikTok for marketing campaigns?

    This is a fantastic response. So many times we see meetings, conferences and webinars that are pushing things like this around without even realizing the audience that is consuming the content. 100% relevant --> "All that webinar did was get a bunch of confused general managers excited and...
  5. digital_gangster

    Current CRMs are missing an important piece of our business

    Very good point. Before looking to see how we mark these customers, I am going to get on board and submit the same thoughts to Vin Solutions.
  7. digital_gangster

    RIP Facebook Marketplace for Car Dealers

    Without a call to action? Or am I missing something? It wouldn't make sense to boost a newsfeed post with just images and text.
  8. digital_gangster

    RIP Facebook Marketplace for Car Dealers

    Are you referring to posting from catalog to the newsfeed, or posting manually to the newsfeed?
  9. digital_gangster

    RIP Facebook Marketplace for Car Dealers

    I agree. I am also nervous about companies like Zen Dealers claiming they an "incredible development team along with our unique partnership with Facebook" that allows them to post auto inventory from a DMA on your behalf. Our experience with a vendor that moves inventory to Marketplace? Cheap...
  10. digital_gangster

    RIP Facebook Marketplace for Car Dealers

    So. Are we all on the same page thinking that a 3rd party is going to offer a service for posting these vehicles (and deleting them) manually? Is it too far out of the realm of possibility a 3rd party creates an internal software to make that process more efficient and take it off the dealership...
  11. digital_gangster

    Billions and Billions - When your 3,000 5-star reviews aren't effective....Lets Discuss

    I love this scenario. As long as it gets communicated this way within a review or word of mouth, then the customer service is top. Excellent work going the extra bits to get that sale.
  13. digital_gangster

    Billions and Billions - When your 3,000 5-star reviews aren't effective....Lets Discuss

    I was looking through our GMB pages for the entire auto group that I work for the other day and started to wonder. Remember when McDonald's would change the sign out front to mark how many BILLIONS of burgers were sold? Today, most of the signs have been changed to say "99 Billion Sold" (due to...
  14. digital_gangster

    RIP Facebook Marketplace for Car Dealers

    So, this is not good news for dealers with large inventory numbers posted to the Marketplace on a regular basis. To clarify, the "partner catalog" would be if you have a third party handling your catalog? Right?
  15. digital_gangster

    Digital Retailing on Third Party Sites?

    That is pretty close to what we are selling per month. I do not have the abandon DR numbers in front of me, but I can get them from our DR manager and team and post back for reference.
  16. digital_gangster

    Digital Retailing on Third Party Sites?

    Hmm, this is an interesting conversation of course. Even though digital retailing has come a long way, I am sure there is a long way to go before we have to worry about the "80%" that are not going to trust their way down the DR funnel to the end without stopping into the dealership. That being...
  17. digital_gangster

    Does Asking Customers for Voice Reviews Make Sense?

    Listening to a podcast the other day and the host asked for "voice memos" to be sent to an email address. It got my brain going 100MPH because that's how it works and I was wondering if asking customers for VOICE REVIEWS would make sense for an auto dealership. What do you think? Because I am...
  19. digital_gangster

    Thanks For Ruining It For The Rest Of Us

    Excellent process you have here. I appreciate you sharing. For the most part, we offer many of the same things and I agree....treat the customer well even if they walk and they will be back. We offered rides home as well and thought that was the smallest little thing. It turned out to be quite...
  20. digital_gangster

    Thanks For Ruining It For The Rest Of Us

    Our experience..... For buying inventory, we setup a "buying event" and staffed a building we own that does not have sales people with our buyers for 1 week. Offering up to $3k over KBB Fair Value. 3 minute appraisal, check on site, no obligation. Bought 53 cars that week. 3 went to wholesale...
  21. digital_gangster

    Best Examples of "Thank You Pages"?

    Excellent reminder. Spoke with my manager this week about this. Going to start the redesign process soon and would love to hear/see more effective examples and use of space.
  22. digital_gangster

    DEALERSHIP BLOGS... WHO'S STILL DOING THEM?

    As of right now, I am going through a major upgrade on our blog so it is a little messy as I re-organize everything so I am not going to offer you that just yet. Once I have the design and layout pinned down I will come back to share :)
  23. digital_gangster

    DEALERSHIP BLOGS... WHO'S STILL DOING THEM?

    We use a blog to educate the customer, make them feel "at home" before stepping into the dealership and for landing pages when running specials and such. Content on our dealership site ranks regularly in our local area, so having another online property that adds to that authority just makes...
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