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  1. Kevin Kulma

    ActivEngage Fire Up Your Fixed-Ops with a FREE Digital Analysis!

    Great to see more companies in the automotive vendor space start to have more of a focus on service marketing and all profit centers within Fixed Ops. With some of the new core update(s) that Google is starting to rollout targeting iframes (most schedulers) and recycled content, most service...
  2. Kevin Kulma

    Toyota Service Offer Calls?

    Steve, Not sure exactly on this - but here is maybe the root cause. Toyota has a program that deploys Service and Parts pages on your website and will include service specials page. Here some info about it. --------- Toyota has done a nice job as an OEM in providing Service/Parts...
  3. Kevin Kulma

    DealerAuthority The Social Dilemma

    My initial thought was - the people that created a fire are now trying to sell us a fire extinguisher.
  4. Kevin Kulma

    PR & News Virtual Pasch DMSC event July 13-15th

    Agreed @georgenenni - spoke with clients in LV today. There is talk of shutting down if cases become too dramatic. Just can't see DD LV happening this year.
  5. Kevin Kulma

    Conversica leaving automotive?

    They are - or at least that is what I read from the Head of Auto for Conversica mentioned on LinkedIN a few weeks back after their entire team was laid off.
  7. Kevin Kulma

    NADA 2020 Roll Call

    I will be there with Fixed Ops Digital | Booth 1521C -Dealers why to stop by our booth - We are serving espresso all day, every day. I went to a conference (non-auto) last year and a few companies served fresh espresso and specialty drinks. Such a great idea considering most auto shows...
  8. Kevin Kulma

    Fixed ops marketing vendors

    Great point - capacity is an issue at the majority of dealers. However where most people see obstacles, others see huge opportunities. I look at capacity/tech hiring needs as that same scenario. The dealerships that are being creative with 3rd shift internal work, off site recon or even...
  9. Kevin Kulma

    Fixed ops marketing vendors

    Would be great for Dealer Refresh to do more about FO Marketing. There are a number of companies that are breaking dealers away from OE Mail/Email campaigns, including DataDriven. It doesn't get the traction variable does, but spending a few thousand dollars on Service/Fixed marketing moves...
  10. Kevin Kulma

    Fixed ops marketing vendors

    Well....since no one really ever talks about Fixed Ops marketing. Our company, Fixed Ops Digital, has a very unique and authentic approach. I am not sure how much/more I can elaborate without violating the "no pitching" rules. We have around 250-270 Franchise Dealerships across the...
  11. Kevin Kulma

    GMB Suspended Due to Quality Issues

    Sorry for the delay - here is the link to the specific GMB auto support. https://support.google.com/business/contact/gmb_auto
  13. Kevin Kulma

    GMB Suspended Due to Quality Issues

    Wow - yeah I have not seen that. Our company manages about 300+ GMB accounts, more splitting them up for Service and Parts. When we started working with the GM team at Google about optimizing Google My Business, he referenced there is a specific team that only handles GMB internally for...
  14. Kevin Kulma

    Any Dealerships Using Fair.com? Reviews & Ratings

    Sadly...AutoAlert and Fair layoffs are more of a precursor of to what will come in the next 15 months. Highly capitalized vendors can only raise pricing on dealers to fuel growth for so long.
  15. Kevin Kulma

    Why Service At A Dealership?

    Yeah - No worries. Automotive Vendors have been known to fabricate stats to serve their cause occasionally. So - I have been told by multiple OEs that they have VIN level data on every service that occurs, both in Franchise dealers and Independents as well. Which, would make sense in alot...
  16. Kevin Kulma

    Why Service At A Dealership?

    Recalls! 25% of vehicles on the road today have a recall associated to those and most of the those vehicles probably are 3-7 year old vehicles whom the owner has "some" sort of equity in the car. Not all recalls are created equal - some the parts are on back order for 6 months. However -...
  17. Kevin Kulma

    Why Service At A Dealership?

    Actually there are a lot of great stats out there. This is information is top of mind because I needed to do some research for a few 20 group meetings/industry events for our company over the last few month. This info is via OE Market Director from one of the big domestics - sorry for...
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