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  1. Loun

    Anyone know how to set up a Google Alert for your Google Places Page?

    To answer your actual question about google alerts... Make sure you are logged in with your gmail account then go to Google Alerts - Monitor the Web for interesting new content and follow the drop downs. Setup an alert on your dealership name and whatever else you want. As soon as google pics...
  2. Loun

    Is Social Media Anti-Social?

    Like with everything else in life a good balance is important. For the past 2 years I have spent 75% of my awake hours in front of a laptop screen, im sure ive lost some of my people skills but theres still a little bit left because I had them developed before I became a digital hermit. The...
  3. Loun

    Read Receipts.

    "I wonder if it would be possible to have the blank gif on a template so I do not have to load it on each individual email." The part that is a pain in the butt is that each gif has to be different than the last, otherwise how would you know if its been opened in that email, or if it was just...
  4. Loun

    Read Receipts.

    If your CRM isnt currently setup with that type of tracker and/or you dont email out through your CRM tool then it will likely be more of a PITA than its worth for you. I was using DealerSocket as a CRM tool last and I believe their system was setup around a blank image for tracking. If you...
  5. Loun

    Referral process, what really works? Please Help

    "If your planning on getting laser like and deliver it at the right time, then I'd say at delivery. If you want the best results, drop the sniper rifle and carpet bomb it!" At delivery their minds are so fried with everything else going on they are going to gloss right over the referral...
  7. Loun

    Help! - Pay-Per-Click SEM Marketing Best Practices

    Like mentioned about if you do it right it cant fail. Like most other things ive found in the dealership world, the failure comes when we stop tracking and validating the ROI of it. My last dealership worked with DDC's program and to me that was a huge waste of money since most of the keywords...
  8. Loun

    Free Online Marketing

    Brian, there are a lot of free marketing opportunities online. Some are pretty mainstream such as craigslist, facebook, twitter, youtube, and some require a little more outside of the box thinking such as using photo upload sites, blog sites, and creating additional website or landing pages...
  9. Loun

    Read Receipts.

    Theres a number of reasons those types of read receipts are a bad idea. 1. Customers can simply opt out as mentioned. 2. If a customer is reading the email in a preview pane of Outlook and never opens it you will never get the read receipt and likely just get a deleted/not read receipt which...
  10. Loun

    Source for Magnetic Numbers for lot marketing? (couldnt find a better section)

    So first off I apologize as I tried to find a forum on here that would be a better fit but couldnt find anything. I am looking for magnetic numbers to letter up the sides of some of our cars. Does anyone have anything they use? I can have something made up at a local vinyl shop but im...
  11. Loun

    Looking to work with Automotive Recruitment Firms

    Please delete Thank you
  13. Loun

    Reviews on Personal FaceBook Walls or Google

    Im a little bit confused by this because the first part of your post seems like a glass half empty response and then the glass flips to half full. Maybe you are just saying that "the glass may have some water in it?" The value proposition to the owner is not having to actually take the...
  14. Loun

    Reviews on Personal FaceBook Walls or Google

    Anytime you can get your dealership mentioned in a positive light its a good thing. Having customers review you on their personal walls may work for branding but as mentioned the chances of it being put in from of people ready to buy are slim. In that sense google reviews would win out on this...
  15. Loun

    iPhone 4 - who got one?

    I pre-ordered and picked mine up on launch day. The phone itself is beautiful, a lot more weight to it, it "feels" quality but is likely just the bigger battery. Facetime is cool but I wont use it much since you have to be connected to wi-fi and I typically am not. Tethering only allowed if...
  16. Loun

    Encouraging Your Dealership's Employees to Use Facebook

    I think the best thing you can do is realize that not everyone will be a happy customer, whether they got the best deal possible and feel like they were taken, or they are paying full sticker and happy as a clam. All customers are considerably different and you just need to know going into it...
  17. Loun

    Hi-Jacking Domain Names

    Obviously holding a domain name "ransom" is a bad thing. When I was working more as a consultant I saw a lot of hosts and service providers doing this. You can register the domain for free with their hosting package etc but go ahead and try to transfer the domain someplace or get access to...
  19. Loun

    Domain name recommendations?

    You may want to consider getting the domain with the - and setting up a micro site to help place higher organically for your dealership name in the engines. For the $8 - $10 its well worth picking up and implementing even as just a few page microsite touting your dealership story. Just my .02
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