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  1. Nick_Lozovsky

    Do you have a BDC or are planning to add one?

    Whether to have a BDC or not depends on your internet lead volume. An outsourced BDC or receptionist should make the first call for small dealerships that generate less than 100 leads. Medium volume dealerships with between 101 and 500 internet leads can have either a BDC or internet...
  2. Nick_Lozovsky

    Do these numbers Suck?

    Here's what I tell our dealerships, be persistent in your attempts to get an appointment; it will pay off. If at first you don’t succeed in reaching the car buyer, call and email at regularly scheduled intervals during the next 15 days. Be aggressive for the first five days with two calls...
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