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  1. danoneil

    Adding the word "very" to your email template

    One little thing I have done is to add the word "very" to templates. Particularly auto response. Example: Thank you for coming in to our dealership vs. Thank you very much for coming in to our dealership Thank you for your inquiry on the 2014 Pinto vs. Thank you very much for your inquiry...
  2. danoneil

    Back in the car biz.

    Greetings, After a 18 month hiatus, I have returned to the car business as a internet & sales manager at www.nationalmotors.net I'll try to give some perspective on working for a smaller dealer vs. the big box Honda store I worked previously. I can say this, the auto industry sales over the...
  3. danoneil

    2013 sales up to a robust 15.7 million units. How did your dealership do in 2013 ?

    From Fortune Magazine : "Analysts predicted that sales in December could hit a seasonally-adjusted rate of 17 million, which would be the first month at that rate in nearly six years. That would push 2013 sales up to a robust 15.7 million units." With numbers like this, every dealer...
  4. danoneil

    How are November sales going ?

    My Honda dealership has been real steady since the election past. Did other dealers feel the same upswing after the election ? So how is business for November in other parts of the USA ?
  5. danoneil

    Does a upcoming presidential election effect business?

    Not sure if you heard, but there is an upcoming Presidential Election. Historically, does a upcoming presidential election effect the auto business ?
  6. danoneil

    Facebook Likes for your dealership - How are you getting more?

    How many car dealerships are struggling to get people to "like" their page ? If you work in marketing, I am certain many people have heard the expression: "We have had our Facebook page for 6 months & only have 77 "likes". " Oh.. out of the 77 likes, 35 are employees or family. How do we...
  7. danoneil

    I am looking for clarification . Is GM going to one pricing ?

    I'm seeing the commericals on TV where the customer negotiates a deal that is the special price tag. What's really going on? If they are going one price, is that good or bad? *Dan O' - I'm on the floor selling - no more internet stuff
  8. danoneil

    32% increase in new car sales for may 2012 - What do you think ?

    The carconnection has an article out that is predicting a 32% increase for May 2012 sales. Zoom-Zoom: Analysts Predict 32% Growth In New Car Sales "Looking for a bit of good news to send you off on your long, holiday weekend?* According to TrueCar.com, May's new vehicle sales should come in...
  9. danoneil

    How is March Sales Going ?

    We expected a big month but it's not shaping up.. We could have a huge push for month end. How is every one else doing at their dealership for March 2012 ?
  10. danoneil

    Pricing your used car - retail price vs internet price and amount of discount

    I would like to get some feedback on the customers perception. My dealership has a MSRP and a flat $500 discount on every used vehicle. Example 08 CRV EX 4WD MSRP $20,995 Internet $500 less $20,495. Do you think internet customer care about the discounted amount ? I have an opinion...
  11. danoneil

    Lifetime engine warranty - Do you offer it

    Some of my Honda dealers pitch a lifetime engine warranty offered by Valvoline Oil. We do not use it because of some of the legal issue that could come up. https://valvoline.promo.eprize.com/engineguarantee/ Is there any one using some type of "lifetime" warranty with their new car quotes ...
  12. danoneil

    Car Carrier Killed

    I am surprised this does not happen more often. Towson car dealership accident: Man killed unloading vehicles at Towson dealership - baltimoresun.com By Alison Knezevich, The Baltimore Sun 9:12 p.m. EST, January 15, 2012 A man was killed Sunday morning as he was unloading vehicles at a Towson...
  13. danoneil

    Thoughts about 2012 -

    As a Honda dealer I am very happy that 2011 is coming to a close. I can not imagine having a 9.1 earthquake in Japan ( I hope) or a tsunami. What a year for all of Japan, it's people and industries. Survival was the theme for Honda and I only hope for the best in 2012. The all new 2012 CRV has...
  14. danoneil

    Any one using www.getautoappraise.com or autobytel ?

    Are there any dealers using getautoappraise.com as a lead source ? Looking for feedback . What about autobytel ? Any dealers want to share their opinion using autobytel as a lead source ?
  15. danoneil

    How are your new car sales for November 2011 so far?

    I work at a Honda store and this month has been extremely unusual. Same lead count & having a decent internet month. But new car sales are off by 40%. Not much traffic. Are there any other Honda stores that are sluggish ? How 'bout other brands ? How's November shaping up ?
  16. danoneil

    If you are on Facebook . Please help a charity I support - vote

    Hello DR friends. I volunteer for the Ed Block Courage Award Foundation which is a 501C non profit and NFL sponsored. I do sales and markerting. With your vote, you could help Ed Block win $250K. Chase Community Giving (Chase Bank) is giving away $3 million. If your charity gets the most votes...
  17. danoneil

    How is October 2011 sales shaping up ?

    September auto sales were better then expected for most manufacturers. Despite having more inventory, it looks like Honda stores are struggling. The new TV commericals are cute, but I'm not sure it is pushing people to by Honda's. How's every one feeling about October sales ?
  18. danoneil

    2011 Auto Dealer Internet Survey - what do you think ?

    Here is a link to the article. Here are some of the results from the article What is the biggest sales objection you are currently hearing from customers?” Didn’t have desired model available: 25% Can’t afford a new vehicle: 14% Can’t get financing: 20% Consumer confidence with current...
  19. danoneil

    Print Screen - What a handy tool to use!

    How many are using "print screen" feature. It is probably the handiest tool for showing color combinations or a few other things such as taking orders for incoming vehicles. I'll explain. As a Honda dealer, we have been selling incoming vehicles. So I am trying to get the deposit but sense that...
  20. danoneil

    Buying down the rate to offer 0%

    As a Honda dealer, we never have 0% from Honda. However some of our competitors outside of our marketing area are buying down the rate from 1.9% & offer 0%. Or buying down 0.9% to offer 0%. When I owned a business (not auto business) I would simply raise the price of what I was selling. What...