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  1. Katie Jackson-Richter

    Turning around a dying dealership in 2 to 3 months

    Jordon, I work extensively with Mitsubishi stores. I have some that are selling a ton of cars (#1 Outlander Sport Dealer in the country 1400 new cars a year), one who is consistently between 25-45 and another who is struggling but has a solid used car operation. I am very happy to help you in...
  2. Katie Jackson-Richter

    Suzuki is leaving the United States

    One of my dealers has been effected by this news. I feel really bad for them. They lost the Saturn franchise and replaced it with Mitsubishi and Suzuki and have been quite successful converting Saturn owners to these brands. Ultimately we feel the most for the customers who were Saturn owners...
  3. Katie Jackson-Richter

    Party Invite: The Joe and Shaun Karaokethon October 23rd 9pm

    Hello Everyone! On behalf of Joe Webb and Shaun Raines I would like to invite you to join the 5th Annual Joe and Shaun Karaokethan. Hope to see many of you there!!! All the details are posted on the official Facebook page found at: The Joe and Shaun Karaokethon | Facebook or on the event...
  4. Katie Jackson-Richter

    Disappearing Facebook Likes

    We have been allocating budget to Facebook for many of our clients. The hard part is being able to define an ROI on it. We have found it is one of the cheapest ways for us to reach impressions and create "likes" through contesting and such but it has not proven to be a lead generator. If your...
  5. Katie Jackson-Richter

    Is the Internet Department Getting It's Share of the Advertising Budget?

    DDavis, you are correct about needing a hook. The idea of putting out a pure brand ad out there is not the most efficient use of the dollars although some dealers still believe in it. "Why buy here" in combo with strong offers is the way to go. The idea of sourcing through price points is valid...
  7. Katie Jackson-Richter

    Is the Internet Department Getting It's Share of the Advertising Budget?

    I would LOVE to find the magic formula to evaluate traditional media in the same way you measure digital but unfortunately it is nearly impossible. Tracking numbers on TV, radio and cable do little and we all know that. Who watches or hears a spot and quickly writes down a number?? I do have...
  8. Katie Jackson-Richter

    Dealers flooding review sites with fake user reviews

    All true!!
  9. Katie Jackson-Richter

    Dealers flooding review sites with fake user reviews

    I used to work with a dealer who had HORRIBLE reviews. Now this was not a horrible dealership but they were a bit old school with their practices. Against my advice they hired a "reputation management" company that said they would communicate with their customer base and put a review "process"...
  10. Katie Jackson-Richter

    Is the Internet Department Getting It's Share of the Advertising Budget?

    Very good topic and one that is sure to get plenty of debate. The battle of “where should I spend my money” has been raging for years. Today it is a bit more complicated. Media is so fragmented today vs even 5 years ago. That being said we still need to follow basic rules of marketing and make...
  11. Katie Jackson-Richter

    Tim Martell SLAMS Industry SEO Vendors

    I actually feel like there are quite a few good SEO companies out there. We as a company contract out for many of our clients SEO needs. I do feel there are also quite a few companies that take advantage of their clients because I have witness it first hand. With that said, I also believe...
  13. Katie Jackson-Richter

    Tim Martell SLAMS Industry SEO Vendors

    This is a really important topic that I would like to chime in on. Be kind... this is my VERY first post! I feel I should start with the fact that I work for a full service agency that represents dealers, a third party provider and non automotive clients. I do NOT make profit from any SEO...
  14. Katie Jackson-Richter

    iPhone 4 - who got one?

    Update: Last night I arrived at the AT&T store. I was greeted with a smile from the original sales rep that sold me the phone. He took great care of me and even went above and beyond to make things right. For my troubles, he threw in a car charger, case and one month of service. Couldn't have...
  15. Katie Jackson-Richter

    iPhone 4 - who got one?

    Well, my excitement for the I Phone 4 is no longer.... I pre-ordered on the 15th and then picked it up on Friday, the 25th to avoid lines. When I took my new phone home, I was beyond excited learning the new features. I actually forgot about my precious Blackberry for a few hours until...
  16. Katie Jackson-Richter

    iPhone 4 - who got one?

    Alex, I pre-ordered on the 15th, could have picked it up yesterday but when I saw the lines I decided to wait until today. I'm switching from Blackberry to IPhone. Will let you know what I think later today!
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