Search results

Search the forum Search Blog
  1. Baron Ringler

    Service Mining Temmplate

    Anyone have a good example of a service-to-sales mining template for customers who have never purchased from your store, but do service? I'm usually fairly good at creating messaging, but this one seems to have me stuck.
  2. Baron Ringler

    Anyone Have Experience with the SEO offered by OEM Website companies?

    Agreed. Vendor SEO from companies like DDC, a) the overall expertise isn't there because that is not their sole focus and, b) they are banking on the notion that most dealers are too wrapped up in the convenience of a one-stop-shop for all the different website related tools.
  3. Baron Ringler

    Pissing Up A Rope SEO and 3rd Party Sites

    Simple enough to consider with 3rd Party sites. Does the ROI make sense? If you are getting enough deals to make the ROI numbers work, and they are deals that were generated solely by that third party, then keep them. If not, dump them. They will try and maneuver you with their talk of...
  4. Baron Ringler

    Why Yelp should Seriously Eat S*^&% and Die

    I had Yelp try their b.s. on me once. I made it simple and told them to have fun and go for it (when mentioning bad reviews, etc.). The fact that the courts found it to be legal that they remove positive reviews is garbage, but overall Yelp was not, and is not, important enough to be a detriment...
  5. Baron Ringler

    Familiarity with Quotible?

    Just got a demo video from this company and I'm wondering if anyone has any experience with them or their product. Any input would be appreciated. Thanks.
  7. Baron Ringler

    Please advise - 3 separate BDC's at the same time

    I have always made adjustments, based on the ideas and abilities of certain reps. In this instance, I do not have the type of players necessary for someone to go off the reservation. I don't have bad people, but nothing "A+".
  8. Baron Ringler

    Please advise - 3 separate BDC's at the same time

    I've been re-doing the whole thing (same basics but changing up timing of certain messages, etc.), to make things more fluid, but I do not have the "A+" reps that can go off and do their thing, and even then I wouldn't let that go too far afield. So, seems I am not so different from W. Herr.
  9. Baron Ringler

    Please advise - 3 separate BDC's at the same time

    So, please advise on this situation. I entirely rebuilt 3 separate BDC's at the same time and created a pretty amazing (if I say so myself) spiderweb of Processes and Templates. The Templates are very visually appealing, with basic messaging designed solely to move the Process forward to the...
  10. Baron Ringler

    Do You Need a Service Writer (Central, PA)

    Any store in central, PA needing a Service Writer, I have a candidate who is looking for a long-term spot. Please contact me direct if you have an interest.
  11. Baron Ringler

    Thinking of moving everything to DealerSocket. Talk me out of it - Or confirm my thinking.

    Picture Blackbird as this: imagine you have a stock 1978 Mercury Zephyr with 200,000 miles on it and you decide to do a super nice custom paint job, graphics and the works.
  13. Baron Ringler

    Need Pay Plan Help For Service BDC

    Looking for sample pay plans for a Service BDC person. It's one of the few areas where I have a lack of familiarity. Help would be greatly appreciated.
  14. Baron Ringler

    Thinking of moving everything to DealerSocket. Talk me out of it - Or confirm my thinking.

    Maybe they have updated their systems, but I don't recall hearing about it. DealerSocket is one of the worst CRM's I've had to deal with over the past few years. It is stilted, the workflow is poor, and it's not intuitive in any way. They created a new interface, 'Blackbird, which was a step in...
  15. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    I agree 100% that fastest does not always mean better, and is usually the opposite. You rush to be first and don't read the lead properly and completely ignore the customers wants that were spelled out in the lead. If you do the proper BDC 101 steps to go through the lead before your response...
  16. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    I just cancelled Mazda Third Party leads, saved almost $2000 per month, and lost absolutely nothing. I've cancelled Autotrader, Cars.com, Cargurus, Truecar, and more, and only re-signed when I could get a bill that made sense with the ROI. If the ROI works, they stay, if it doesn't, they go. The...
  17. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    But not an incorrect one. I think you will find that as you settle in to that mode, managers being involved and the proper procedures being followed, it will become easier to maintain a distance between you and #2. From experience, I know this and have created the scenario several times, as...
  19. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    I've always worked the philosophy that I will underpay for average but overpay for excellence. So what if I pay $500, or even $1000, more per month if I have a legit superstar crushing it and making more deals per lead than an average player?
  20. Baron Ringler

    If you had to do it all over again, BDC or no BDC? And unicorns...

    The gift card/bad credit issue is strictly training, and setting up a system where poor results are rewarded. That being said, if that CDJR dealer, or any other store, has the wherewithal to do the training, maintain the follow-up, and have strong solid processes, it's a huge thing because it...
  21. Baron Ringler

    For a Project - The Biggest Areas For Training

    You don't want to spend $10,000 a week for a Trainer to come in and teach your BDC the things they should already know, the online manufacturer courses are for kindergartners and offer no help at all, and in-store training is spotty at best. Most times, all you really have the...
  22. Baron Ringler

    To fence the lot or not to fence the lot. That is the question.

    If it's good enough for The capital Building, it's good enough for us. Seriously though, I've heard too many stories about missing catalytic converters, vehicles up on blocks, and other similar issues, to recommend leaving your inventory wide open to the world.
  23. Baron Ringler

    Floor traffic sales ratio question....

    It's a differentiation between 'soft' and 'hard' appointments. Reps usually don't put in the soft ones because next thing you know a manager is hammering them because the customer didn't show up. Personally, I like having the soft ones logged, so I know what the communications are. But the...
Top Bottom
Back
Menu