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  1. joe.webb

    Promoted Article DealerKnows Summer Camp - because a change of pace is needed

    Bro culture has killed conferences. What used to be learning from your peers has turned into over-the-top douchebaggery. DealerKnows has created an educational, fun, supportive and inclusive environment where your dealership's rising stars will bond with your store's executives, practicing...
  2. joe.webb

    7 Questions You Must Ask Before Planning Your Monthly Marketing Campaigns

    Marketing campaigns can be used to target a weekend, a week, a month, or a quarter. With many of our clients, we help them prepare for a new marketing campaign every month. This means a unique message across all advertising platforms focused on one specific purpose. It can be based around a...
  3. joe.webb

    What Happens When Customers Stop Answering the Phone? One Major Way the iPhone Hurts Your Sales

    Have you updated your iPhone yet? Better hope your customers haven’t. BDCs and sales teams alike tend to bellyache about how difficult it is to get shoppers to pick up the phone when they follow-up. Well prepare for a gut punch, because that is going to turn from an ache to a major pain. One...
  4. joe.webb

    How Outdated is Your Pay Plan?

    Dealership Pay plan scenarios continue to vex everyone from dealer owners to salespeople. I come across killer BDC’s with dedicated agents going above and beyond their daily task lists. I meet BDC Managers controlling far more than how phones and leads should be handled, while overseeing entire...
  5. joe.webb

    GM / Cobalt Flex Site - Extortion?

    It has been a long road for GM dealers and their love/hate relationship with Cobalt. Knowing that automotive websites are evolving, Cobalt has retaliated with an upgraded platform called their "Flex" sites. Most dealers are on this new customizable platform, but one of my dealer clients just...
  7. joe.webb

    Experienced eCommerce Director Wanted

    Fremont Motor Company is a large, multi-franchise automotive dealer group located in Wyoming and Nebraska, with a global reach online. We are looking to develop a multiple-point Internet division to manage all Internet activity for the group. You will work out of the corporate office for a...
  8. joe.webb

    Friedman Swift Associates?

    Has anyone ever heard of a company by the name of Friedman-Swift Associates? Apparently they are (one of the many) "market research" companies that come into dealerships, capture their customer data, and tell them what their basic advertising structure should be. They are visiting one of my...
  9. joe.webb

    CarFax Third-Party Sites? Luck or No Luck?

    I have a client asking if I knew of any third-party sources that run CarFax reports at cheaper rates. I honestly don't have enough knowledge of other companies that do this. If the client doesn't run enough reports to pay for the unlimited CarFax package, what other ones are there? I know...
  10. joe.webb

    The Cars.com Bump

    Just a quick question. One of my dealer clients just received an email stating that there would be a price increase from Cars.com. While all price increases are inevitable (as any AutoTrader client knows all too well), I find the percentage of increase that Cars.com is asking for to be quite...
  11. joe.webb

    The Circus Barker

    Step right up, step right up. You want to win a prize, you have to play. At carnivals and fairs around the nation, there are those whose sole purpose is to get you to walk a little closer to their booths and maybe even spend a dollar or two in hopes of getting something special. These people...
  13. joe.webb

    The (De?)Evolution of the Internet Sales Manager

    I conducted a 10 year study on the growing responsibilities on automotive Internet sales managers. Once a year I stopped in and filmed a day in the life of an ISM. Here are the results.
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