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    AutoTrader Going Public

    Didn I called it about Autotrader a few months ago going Public. Autotrader gobbled up some companies just for this. So far their management has been very short sighted in how to use the massive market strength they now have. Autotrader reps are fantastic and really drive the company. Their...
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    Autotrader - Good, but $800-900/sale good????

    Since it is not a public company yet then yes, we do not know there true revenue. But here Auto Remarketing | AutoTrader.com Projects 2011 Revenue Will Exceed $1B So they hit $720 million in Rev last year. Gobbled up a lot of BIG companies this year...and o yea there CEO says there gonna...
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    Should I maintain my own dealer site or have another company do it

    In house is the long term goal, this is due to the level of control, flexibility, and response time. 3rd party is the best first swing and there are a lot of great companies out there. Until you really, and I mean really become an expert marketer, then you should not go in house.
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    Autotrader - Good, but $800-900/sale good????

    Autotrader is getting ready for their IPO pure and simple. This year they should hit over $1 billion in revenue. They have no clear cut strategy on how to create synergy from all these gobbled up companies. It is evident in their attempt to promote Trade In Marketplace and KBB which happen mid...
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    Autotrader - Good, but $800-900/sale good????

    Hey guys. I usually lurk in the shadows looking at every thread but never really offering anything. And I figured I'd offer my very successful experience. First off, just to be blunt I am a big believer in crap in, crap out. People will say, "I have great photos, price, descriptions, etc but I...
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    Your sales for March 2011 ? Good ? Bad ? Even ?

    We were up about 85% year over year. We were the number #1 Select Ford Dealer in the USA last month. We finished 3rd in our Zone in Dodge sales. Needless to say we killed it. Even better when you consider we are in a town of only 10,000 people!!:cool:
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