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  1. Brad Burlingham

    Marketing Opt Out

    We are a dealer group with multiple vendors doing marketing outreach for us (elead, automastermind, impel, mailchimp, weststates, etc). I'm curious how other dealer groups are handling marketing opt outs. Are you getting monthly reports from your vendors and manually opting them out at all the...
  2. Brad Burlingham

    Marketing Coordinator (Los Angeles)

    The LAcarGUY Marketing Department is currently seeking a Marketing Coordinator. Our department is located in Hawthorne, CA. The marketing department oversees the marketing strategy for all 14 LAcarGUY dealerships as well as the LAcarGUY corporate brand. This role provides the opportunity to...
  3. Brad Burlingham

    Marketing Manager Position in Los Angeles

    LAcarGUY is hiring! Looking for a Marketing Manager to help us oversee marketing efforts for our 13 dealerships. Go to our career page to apply for the job https://www.lacarguy.com/careers.htm About the job The LAcarGUY Family of dealerships is seeking an exceptional Marketing Manager to...
  4. Brad Burlingham

    If you were launching a new point (we are), who would you choose to do your SEO

    We are launching a new, stand alone Genesis dealership later this month. We're using it as a bit of an experimental store (including a new DMS) and i'd like to try something new with SEO. I really havent had great experiences with any SEO companies. Any thoughts on SEO specific companies that...
  5. Brad Burlingham

    Rank the CRMs

    Hi all, Realizing this is a loaded question, but curious who you all think are leading the pack in crm. We are currently on elead at our 12 stores and i cant even remember the last innovation they had. As painful as it is to change, we are considering making the move. I know the choices...
  7. Brad Burlingham

    Latest thoughts on CRM vendors

    I realize this is a loaded question, but as of today, if you could and had the stomach for it, which CRM would you move to? Asking for a friend (He seems really frustrated with his current long time vendor) :)
  8. Brad Burlingham

    Clarivoy (Marketing attribution)

    Is anyone else out there using Clarivoy for marketing attribution? are you finding it helpful? It takes 90 days to get full data. some of it is interesting, but not sure its worth it and also some of the data isnt' apples to apples.
  9. Brad Burlingham

    Fixed ops marketing vendors

    Anyone happy with their fixed ops marketing vendor? would love to hear your good and bad stories. we are looking for a new one.
  10. Brad Burlingham

    CCPA "sharing Data" clarification

    One of the options for the new CCPA requirement is to make the following request "Opt-Out of Personal Information Sharing and Selling Rights request" Its my understanding that the customer is just trying to prevent us for selling their data to another company, something we would never do...
  11. Brad Burlingham

    Email Marketing Design Vendors?

    Are there any GOOD vendors our there that specialize in email marketing design for automotive? We have had varying degrees of luck with design for our monthly sales specials. We've used the usual website marketing companies, freelancers, etc, but still struggling to find someone we love. Even...
  13. Brad Burlingham

    Multi-rooftop website specials page

    I've been trying for years to find someone that can create a page that showcases my various brands factory incentives and dealership specials in one place. I would love for customers to be able to search all of my dealerships offers in one place. for example, all lease specials under $300 a...
  14. Brad Burlingham

    3rd party leads resold to OEMS for conquesting

    We've always known that lower level 3rd party lead companies resold their leads several times, but recently we were surprised to find these are being resold to other manufacturers. Our VW GM submitted a lead on one of the Cars.com Plus pages. We weren't signed up for those leads and were...
  15. Brad Burlingham

    Online Reputation management

    Has anyone tried relyable.com (salesperson reviews) or review boost (dealership reviews. they seem to be focused on removing bad reviews from your google places listings). Would love to get some help, but i'm sure there are a lot of shady companies, similar to SEO market. thoughts opinions?
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