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  1. DennisGalbraith

    Carfax now competing with Cars.com & AutoTrader.com?

    After talking to a Carfax spokesperson this afternoon, I think their approach is brilliant. They have enough inventory to be a good consumer experience in most markets. They already have a financial relationship with dealers, yet they started with a free model and are going into the paid version...
  2. DennisGalbraith

    Are you VOMITING on your VDP?

    Fantastic Joe. Enhance preference for the vehicle and the store. There was some extremely poor research that came out last month saying anything not related to the vehicle was distracting to the shopper. Don't you believe it. Including testimonials on the VDP relevant to that vehicle is one...
  3. DennisGalbraith

    Google Places Removes Third Party Reviews from Search Results

    I've got to hand it to Brian Pasch. He saw this coming and was advising dealers at the PCG Pit Stops to shift their review focus to Google. People like Brian who stay close to the big tech companies and learn to predict their actions are becoming increasingly valuable.
  4. DennisGalbraith

    CarMax EasyShop - Is this the FUTURE of car buying?

    I'm with you Joe, nothing here is mind blowing; however, they do it. They have all these options. The future is accommodating all the ways shoppers want to shop, without blowing out your operating costs in the process. I don't think it's by chance that they are piloting here in Fayetteville...
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