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  1. todd.smith

    SMS Marketing Automation Is Changing The Game

    Joe, what is up? We need to grab some lunch soon. So let's break down your question a little bit. You need three different types of permission for messaging. Here are the types of messaging and consent required Conversational Messaging Conversational messaging is a back-and-forth...
  2. todd.smith

    Supreme Court Issues Huge Decision on TCPA Text Messaging Guidelines

    Indeed Dan all the lawsuits to date are focused on high volume cases which involved some form of auto-dialer. Though all of this stems from the core defining attributes of whether it is a (P2P) or (A2P) texting conversation. Though the Supreme Court ruled it was more of a punt than a true clear...
  3. todd.smith

    SMS Marketing Automation Is Changing The Game

    How many emails did you receive today from vendors you may have shown interest in at some point? Add in the crippling number of unsolicited emails, and you can see people read so few emails anymore. While most Americans check their phones an average of 160 times a day, few get through all of the...
  4. todd.smith

    5 Ways to Use Text At Your Dealership

    Text is still wholly underutilized in the automotive industry as a way to connect with your prospects and customers and have meaningful conversations. Today I wanted to point out a few unique ways to leverage texting from acquisition to advocacy, especially as we continue to live in the...
  5. todd.smith

    Moving Your Automotive Dealership to the Flywheel

    Dealerships have been stuck in the 30-day funnel sales model for a long time because it has worked in the competitive field of automotive sales. Today the business is changing and dealerships should look to find a new approach that centers on continuous financial momentum instead of the stop and...
  6. todd.smith

    How many Categories of Internet Leads should there really be?

    @Dan Sayer how are you tracking Social leads from Facebook etc? Also, I didn't see SEM as a breakout is that grouped with your website? Also, how do you give credit to the source? I have seen leads come from multiple sources almost simultaneously which completely jacked up attribution in most...
  7. todd.smith

    Dealership Texting Delivers Conversational Commerce

    Hey Dan I agree that using a bulk texting tool is a huge risk that no dealers should engage in it. I believe the point I have been trying to make it to give your salespeople a dedicated number to do all there texting with customers from instead of doing it from there personal phones. Here is...
  8. todd.smith

    Dealership Texting Delivers Conversational Commerce

    I believe the most important thing is that any communication you do on behalf of the dealership (Business) falls under the rules of TCPA. Sending any message from an individual personal phone without a legal opt-out function puts the business at risk. Also, let us just assume you are ok with...
  9. todd.smith

    Dealership Texting Delivers Conversational Commerce

    Ok, Dan not sure if it will change your mind or John's, but I figured this would be good for everyone to read. I have spent enough time with lawyers over the last couple of years trying to interpret the law and here are my thoughts. Let me say first I am NOT a lawyer and I don't represent one on...
  10. todd.smith

    Dealership Texting Delivers Conversational Commerce

    Today, we will talk about the four elements of a successful dealership texting solution but, more importantly, how to implement one at your dealership. COVID-19 is ushering a real need for conversational commerce as sales continue to shift further online with Digital Retailing. Today we will...
  11. todd.smith

    Chat bubble blindness —- a new thing?

    This is an exciting topic. I read the article, and I am not sure I would say with any sense of conclusiveness that this could work at scale or across industries. I think every business website has a particular customer persona that might be more applicable to a chat pop icon versus a passive...
  12. todd.smith

    Could Facebook Messenger Replace your Live Chat Plugin?

    Has anyone been experimenting with using Facebook Messenger instead of a typical live chat vendor on your dealership's website? I have been watching this area of communication closely and with how messenger works beyond Marketplace I was interested in everyone's thoughts on the subject. I wrote...
  13. todd.smith

    In case you were wondering, Salesforce doesn't like us.

    SalesForce has almost zero interest in automotive since it is far too small of a marketplace with potentially less than 18K total clients. Couple that with the amount of integration work that would need to be completed, lack of APIs within the industry, and a host of outdated technology stacks I...
  14. todd.smith

    We've been doing it WRONG!

    Trent, Yes, you can send a snapshot of the Carfax with a link for all the details. We do this for inventory now and I believe it makes a difference sending a VDP with the main photo in the text versus some long URL string that links back to the dealerships webpage. People don't like clicking...
  15. todd.smith

    Automatic Texting

    Hi Bobby, I few things here. You do need consent to send a text to a shopper. Most lead generation services you use should have that built in the disclaimer as the shopper creates a lead form. To be safe your first text should be a TCPA compliant message that instructs the shopper what they are...
  16. todd.smith

    I need your help with a product

    Hi Jermey, Thank you for the feedback. You are correct the data is instant we aggregate data from over 150 sources instantly and return results using our algorithm for deterministic identification. We built it as a Chrome extension and mobile application so you can use it while inside the CRM...
  17. todd.smith

    I need your help with a product

    I think you do both and if done well they would complement each other. Though I don't love email it is still an effective communication channel especially if you make your emails super mobile friendly with a single call to action. e.g. Text code 43222 and we will text you an appraisal value of...
  18. todd.smith

    I need your help with a product

    Hi Dan, Let's talk then. Pick anytime that works for you. Here is my calendar or feel free to just call my cell. Whatever is easiest I would like to hear more about your data experience and to see if I can help after I understand a little better. Todd
  19. todd.smith

    I need your help with a product

    Hi Dan, First I want to say thank you so much for the thoughtful reply it was super helpful gaining some additional insight and a greater understanding of the potential concerns. I am aware that some CRMs provide additional data but at low match rates. We are running about 70% on our ability to...
  20. todd.smith

    I need your help with a product

    George is a personal friend that I show. Good catch on that one though. Plus this video isn't set to the general public it was only for this forum and accessible through the link.