Search results

Search the forum Search Blog
  1. todd.smith

    SMS Marketing Automation Is Changing The Game

    How many emails did you receive today from vendors you may have shown interest in at some point? Add in the crippling number of unsolicited emails, and you can see people read so few emails anymore. While most Americans check their phones an average of 160 times a day, few get through all of the...
  2. todd.smith

    5 Ways to Use Text At Your Dealership

    Text is still wholly underutilized in the automotive industry as a way to connect with your prospects and customers and have meaningful conversations. Today I wanted to point out a few unique ways to leverage texting from acquisition to advocacy, especially as we continue to live in the...
  3. todd.smith

    Moving Your Automotive Dealership to the Flywheel

    Dealerships have been stuck in the 30-day funnel sales model for a long time because it has worked in the competitive field of automotive sales. Today the business is changing and dealerships should look to find a new approach that centers on continuous financial momentum instead of the stop and...
  4. todd.smith

    Dealership Texting Delivers Conversational Commerce

    Today, we will talk about the four elements of a successful dealership texting solution but, more importantly, how to implement one at your dealership. COVID-19 is ushering a real need for conversational commerce as sales continue to shift further online with Digital Retailing. Today we will...
  5. todd.smith

    Could Facebook Messenger Replace your Live Chat Plugin?

    Has anyone been experimenting with using Facebook Messenger instead of a typical live chat vendor on your dealership's website? I have been watching this area of communication closely and with how messenger works beyond Marketplace I was interested in everyone's thoughts on the subject. I wrote...
  6. todd.smith

    I need your help with a product

    I have been building a product over the last few months but I really would like to get some feedback. Here is a 5-minute overview video of the product's capabilities. What am I missing? How can I make this better and more useful from your perspective? My goal has always been to develop...
  7. todd.smith

    Will COVID-19 dealership CERTIFICATION become a thing?

    COVID-19 Certification I believe this is potentially coming if this pandemic becomes a long-term situation within the United States or becomes a recurring annual issue. This certification would entail dealerships meeting a strict set of protocols to maintain the health and safety of not only...
  8. todd.smith

    The Missing Link to Your Sales Success

    I have spent the last year analyzing CRM data as we build out our next-generation CRM platform at 360Converge. I have learned a ton along the way, and today I want to share with you five crucial steps that almost everyone ignores, yet if you used them, you would increase your appointment and...
  9. todd.smith

    Overcoming Objections

    One thing that consistently stands in the way of all of our sales success is the objection. When some sales people hear them they shrivel up under the pressure like a raisin. Some salespeople go on the offensive trying to justify it. Others just try to point out that there really is not a...
  10. todd.smith

    Found Great Local Keyword Generator!

    Here is a quick video to a great free keyword list generator for your local market area. Have fun building your keyword list.
  11. todd.smith

    Google Ad for Each Used Vehicle

    Has anyone experimented with this type of pre-owned marketing? It is where using Googles API you could generate specific PPC ads for each vehicle you have in your DMS. So instead of running generic ads to keywords you would run specific ads for specific inventory. An example would be as...
  12. todd.smith

    Beware: 24/7 Chat on Your Website Might Do You Harm

    This topic has been coming up recently as more businesses move into the space of offering chat to dealerships. When I hear of companies that offer 24/7 service two thoughts comes to my mind: one is it is a "Call Center" and two is "too much of a good thing," a saying that first appeared in...
Top Bottom
Back
Menu