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  1. dscarry

    Oh Good! Another OEM Mandated Digital Partnership program horror Story

    My point was that from an OEM perspective, getting the 55% of dealers not effectively marketing into the game is a benefit to the brand overall. On the other point: I really do like Dataium and think they do a great job presenting real data for auto dealers. However, in this case, the data is...
  2. dscarry

    Oh Good! Another OEM Mandated Digital Partnership program horror Story

    It's really just about the different in perspective between a dealer and OEM. The OEM is trying to help the dealer body, not single dealerships. Our data suggests that only 45% of dealerships run SEM campaigns at all. If you're an OEM and you can put a program in place that encourages dealers...
  3. dscarry

    Is paying for an award false advertising?

    I know at face value it may seem that way - but it's really not the case. There aren't all that many award programs that don't charge money - but it's not about the money that is what generates the award. Even the highest level of awards (like Clios, Cannes and OnePencils) charge entry fees. In...
  4. dscarry

    How many times do you talk to your search marketing company?

    Thanks Michael - our team loves clients who are involved. It makes great digital marketing much easier.
  5. dscarry

    How many times do you talk to your search marketing company?

    Picking the right search provider from the beginning can prevent a lot of this. Return on investment is pretty easy to track for the top providers these days - for all the big guys we have pretty sophisticated technology that dynamically replaces phone numbers, captures lead form submissions...
  7. dscarry

    SEM-PPC-Retargeting

    No, this has been the standard for a long time - there wasn't any change. Realistically, I don't think that suit will move much farther forward. The reason Google does this is just a balance of risk vs. reward. There isn't a system in place where they can effectively manage trademarks, so the...
  8. dscarry

    How many times do you talk to your search marketing company?

    We communicate with each client, regardless of spend, each week and host an online meeting to review details once per month. This is in addition to weekly emailed reports and online reporting. Check out our 1Q customer satisfaction survey. I customers report that they communicated with us 3.1...
  9. dscarry

    How many times do you talk to your search marketing company?

    Not including emailed reports - how many times did you talk with your search marketing vendor last month?
  10. dscarry

    eNewsletter Question

    3Birds has a really solid product. The first question was deliverability - 3Birds has a great knowledge about email deliverability and some solid processes in place. Many dealers have ruined their ability (or are ruining it) with far too many mass emails and by sending them through the wrong...
  11. dscarry

    SEM Management Any ReachLocal users?

    Thanks for the reference Joe!
  13. dscarry

    SEM Management Any ReachLocal users?

    There are a lot of companies that provide SEM / PPC and there's a lot of differences. One of the best ways to determine the best from a long list of good providers is third party verification from the search engines themselves. Google annotates the best search marketing companies through their...
  14. dscarry

    SEM-PPC-Retargeting

    The problem with Google's trademark policy is that it isn't what the law prescribes - it's much stiffer. It's perfectly legal to advertise an item for sale by it's given name. However, Google, succumbing to pressure from manufacturers chooses to over-apply it. The problem for Google is they...
  15. dscarry

    Highline Franchise Marketing

    Highline marketing is very different than midline and third tier manufacturers. First and foremost, the marketing (all of it) is less direct-response. By that, I mean that you can expect less phone calls and ups from any individual ad. People who are affluent enough to afford a highline vehicle...
  16. dscarry

    Can You Recommend an Outsourced BDC?

    Brian, I have some customers who use Fusion Zone and they are happy... Reach out to Brett Sutherlin at [email protected].
  17. dscarry

    Use Path-To-Conversion Reporting to Dig Deeper Into Your Search

    Dig Deeper Into Your Search Marketing ROI With ‘Path-To-Conversion’ Reporting While search marketing is one of the most accountable advertising mediums, without sitting next to a customer, there’s still a lot of data left to be desired. The Haystack Digital Marketing Platform’s...
  19. dscarry

    Need a PPC Expert Please!

    ajholland, I'd like to think you already have PPC experts on your side :) PPC is not unlike any other advertising effort - different philosophies will generate different results and be successful for different dealers. Some dealers live on saturation mail filled with gifts, while others see it...
  20. dscarry

    Javascript Changing phone #

    There are two services Marchex and Mongoose Metrics that do just that and can insert the data back into Google Analytics or other reporting interfaces.
  21. dscarry

    A Big Thanks

    Have Dave reach out to me. We have clients in Chattanooga and might be able to help
  22. dscarry

    Used Vehicle SEM Comments and Best Practices

    I appreciate your thoughts. And again, there's a mixture of philosophy and functionality here that can make this conversation go on and on and on. First, to answer your question, that dealer is in small market and typically receives about 1000 clicks a month from their search campaign and...
  23. dscarry

    eNews Letters

    Streamsend is a great choice
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